Gearing Up for Mobile Payments: What You Need to Know

Nov 18, 2014 - As mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Comments

iPhone 6 queue Apple's Regents Street store London

The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

Sep 23, 2014 - When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If... Comments


The Beautiful Game...of Data

Aug 28, 2014 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer... Comments


To Trigger or Target; That Is the Question

Jul 29, 2014 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have... Comments


Acing Your Back-to-School Strategy

Jul 7, 2014 - The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare... Comments


The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

Jun 3, 2014 - Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view... Comments


It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

May 6, 2014 - To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy... Comments

Data Analysis

Focus on Valuable Data — Not Big Data — to Boost Conversions and ROI

Apr 8, 2014 - Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and... Comments


Modern-Day Email Triggers

Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers... Comments


Why Open-Time Personalization Matters

Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your... Comments


Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online... Comments


Cutting Through the Consumer Data Clutter This Holiday Season

Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean... Comments


Promotions: Are They a Lifeblood or a Dirty Word?

Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

Website Quality

With Website Optimization, There is No Such Thing as Perfect

Oct 3, 2013 - Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Comments


'Tis the Season to Get Ready for Your Busiest Time of Year

Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments


Personalization: Not Just for Websites Anymore

Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments


Don't Let Stale Segments Kill Your Quarterly Goals

Jul 2, 2013 - It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the... Comments


Don't Lose Sight of Your High-Value Customers

May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments


Cash in on the Hidden ROI in Your Email Program

May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize... Comments

A graphic of a jigsaw in the cloud emerging from a laptop

Use Service as a Solution

Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get... Comments


Make Sure Your Big Data Makes a Big Difference

Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process... Comments

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