RECENT ARTICLES BY NATHAN RICHTER

data2

The Beautiful Game...of Data

Aug 28, 2014 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer... Comments

triggered-email

To Trigger or Target; That Is the Question

Jul 29, 2014 - A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have... Comments

back-2-school

Acing Your Back-to-School Strategy

Jul 7, 2014 - The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare... Comments

manytablets

The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

Jun 3, 2014 - Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view... Comments

big-data-action

It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

May 6, 2014 - To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy... Comments

Data Analysis

Focus on Valuable Data — Not Big Data — to Boost Conversions and ROI

Apr 8, 2014 - Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and... Comments

mobile-email

Modern-Day Email Triggers

Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers... Comments

email-tricks

Why Open-Time Personalization Matters

Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your... Comments

shopping-online-ecommerce

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online... Comments

shutterstock-153160190

Cutting Through the Consumer Data Clutter This Holiday Season

Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean... Comments

shopping-online-ecommerce

Promotions: Are They a Lifeblood or a Dirty Word?

Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

Website Quality

With Website Optimization, There is No Such Thing as Perfect

Oct 3, 2013 - Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Comments

holiday-season

'Tis the Season to Get Ready for Your Busiest Time of Year

Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

personalization

Personalization: Not Just for Websites Anymore

Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

web-data

Don't Let Stale Segments Kill Your Quarterly Goals

Jul 2, 2013 - It's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the... Comments

eq-monetate

Don't Lose Sight of Your High-Value Customers

May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

roi-target

Cash in on the Hidden ROI in Your Email Program

May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize... Comments

A graphic of a jigsaw in the cloud emerging from a laptop

Use Service as a Solution

Apr 9, 2013 - How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get... Comments

data-cloud

Make Sure Your Big Data Makes a Big Difference

Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process... Comments

sea-of-data

Don't Drown in a Sea of Data

Feb 12, 2013 - Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Comments

big-data

Taking a Bite Out of Big Data

Jan 15, 2013 - Three opportunities you can capitalize on today. Comments

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