Mike Dodge serves as chief executive of Evolve Media's publishing unit, AtomicOnline, with a portfolio of over 120 owned and operated and affiliated websites. These websites roll up under four branded demographic hubs: CraveOnline.com, SheKnows.com, GameRevolution.com, and theFashionSpot.com reaching over 40 million men, women, and teens each month. Dodge oversees a team of 100 employees and 280 contractors and freelancers responsible for editorial, operations, business development, marketing, sales, and product development.
He was formerly general manager for the Home and Real Estate Division of Internet Brands, Inc. where he oversaw the division's expansion from three to 12 major web properties and tripled revenue to over $20 million. He also served as CMO for Zensys, a Cisco and Intel-backed wireless technology company, and held management positions with McKinsey & Co. and Proctor & Gamble. He holds a BA in political science from the University of Chicago and an MBA from Harvard Business School.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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