Tim  Nichols

Tim Nichols

Founding Partner

Exact Drive

Tim Nichols is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Washington, DC, Austin, TX, Phoenix, AZ, Santa Monca, CA and is headquartered in St Paul, MN.




Why programmatic ad buying is more important than you think

Nov 13, 2015 - What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase... Comments


The 3 reasons online advertising campaigns fail

Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding... Comments


Why Ad Viewability Matters More Than Above-the-Fold Targeting

Sep 10, 2015 - What does the concept of ad viewability mean in the context of strategy? And what makes it more significant than above-the-fold targeting? Comments


7 Things That Really Great Online Media Buyers Do

Aug 21, 2015 - Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing... Comments


How to Identify Click Fraud and Minimize Wasting Your Ad Budget

Jul 14, 2015 - While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. Comments


3 Digital Advertising Trends You Must Pay Attention To

Jun 12, 2015 - In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer... Comments


Why Do You Need Native Advertising?

May 20, 2015 - More transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows... Comments


Getting Closer to Your Customers With Real-Time Marketing

Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments


Doing Retargeting the Right Way

Apr 3, 2015 - Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential... Comments


3 Little Changes That Will Make a Big Difference in Your Online Advertising

Feb 26, 2015 - These fixes can help small businesses get the most out of their digital advertising budgets. Comments


Watch Out: How Click Fraud Is Taking Over and What to Do About It

Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

snapchat logo

Reaching Millennials With Snapchat

Dec 3, 2014 - Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Comments

Myth vs Reality

Dispelling the Myths of Programmatic Buying

Nov 5, 2014 - Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying... Comments


How to Win the Trust of a Skeptical Consumer

Oct 20, 2014 - Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Comments

Mobile Targeting

Proximity Marketing With Beacons

Sep 19, 2014 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies... Comments


The True Power of Content Marketing

Jul 16, 2014 - Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Comments

SEO Tips

How to Maintain Style Alongside Keyword Density When Writing SEO Content

Jun 27, 2014 - It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effective... Comments


5 Free Online Marketing Tips to Capture the Attention of Your Target Market

May 30, 2014 - There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion. Comments


Tag Management Q&A with Tealium's Ali Behnam

Jan 9, 2014 - Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Comments


Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect... Comments


SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand... Comments

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