Tim  Nichols

Tim Nichols

Founding Partner

Exact Drive

Tim Nichols is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Washington, DC, Austin, TX, Phoenix, AZ, Santa Monca, CA and is headquartered in St Paul, MN.




Tag Management Q&A with Tealium's Ali Behnam

Jan 9, 2014 - Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Comments


Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect... Comments


SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand... Comments


Programmatic Media Buying Makes People More Important Than Ever

Jul 25, 2013 - An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines... Comments


Internet Advertising Strategies for 2013

Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service... Comments


Suggestions for the Online Advertising Industry in 2013

Jan 2, 2013 - Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we... Comments


Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

Dec 26, 2012 - It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible... Comments


Overcoming the Challenges That Digital Media Businesses Face

Dec 5, 2012 - A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Comments


3 Ways to Achieve a Healthy Work/Life Balance as an Online Digital Media Buyer

Nov 21, 2012 - Support programmatic online media buying, minimize time-suckers, and embrace limitations. Comments


Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

Oct 24, 2012 - The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Comments


Drafting Campaigns in an Issue-Dense Industry

Oct 10, 2012 - An interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in today... Comments


Is Data-Focused Media Buying Here to Stay?

Sep 26, 2012 - An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Comments

Is There Platform Fatigue in the Ad Tech Ecosystem?

Sep 12, 2012 - How are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-founder... Comments


How Click Fraud Is Like a Cockroach

Aug 29, 2012 - Following these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping discover... Comments

Are Digital Marketers Drowning in Data?

Jul 18, 2012 - A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Comments

Forget Do Not Track, I Want Targeted Ads and So Do You

Jun 20, 2012 - Consumers want ads that speak to them, and that are of interest, relevant, and useful to them. Comments

3 Ways to Know When You Are Data Obese

May 23, 2012 - Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers. Comments

The Marriage Between Customer Data, Media Planning, and Media Buying

Apr 25, 2012 - Ask questions, conduct research, and critically analyze the answers you're given. Comments

Is Behavioral Targeting the Best for Customers?

Mar 28, 2012 - You owe it to your client to know how behavioral targeting will affect cost structure, goal metrics, interaction with potential customers, and the health... Comments

Build Engaging Dynamic Ads Using Available Customer Data

Feb 29, 2012 - A look at one tool designed to make online advertising simpler and easier. Comments

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