Tim  Nichols

Tim Nichols

Founding Partner

Exact Drive

Tim Nichols is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Washington, DC, Austin, TX, Phoenix, AZ, Santa Monca, CA and is headquartered in St Paul, MN.

Profile

RECENT ARTICLES BY TIM NICHOLS

real-time

Getting Closer to Your Customers With Real-Time Marketing

Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

retargeting-magnifying-glass

Doing Retargeting the Right Way

Apr 3, 2015 - Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential... Comments

small-change-big-difference

3 Little Changes That Will Make a Big Difference in Your Online Advertising

Feb 26, 2015 - These fixes can help small businesses get the most out of their digital advertising budgets. Comments

uncovering-fraud-header

Watch Out: How Click Fraud Is Taking Over and What to Do About It

Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

snapchat logo

Reaching Millennials With Snapchat

Dec 3, 2014 - Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Comments

Myth vs Reality

Dispelling the Myths of Programmatic Buying

Nov 5, 2014 - Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying... Comments

win-trust

How to Win the Trust of a Skeptical Consumer

Oct 20, 2014 - Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Comments

Mobile Targeting

Proximity Marketing With Beacons

Sep 19, 2014 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies... Comments

Content

The True Power of Content Marketing

Jul 16, 2014 - Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Comments

SEO Tips

How to Maintain Style Alongside Keyword Density When Writing SEO Content

Jun 27, 2014 - It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effective... Comments

free-advertising

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

May 30, 2014 - There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion. Comments

tim-nichols-ali-behnam

Tag Management Q&A with Tealium's Ali Behnam

Jan 9, 2014 - Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Comments

2013-12-17-1315

Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect... Comments

tim-nichols-dec-image

SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand... Comments

myles-younger-cannedbanners

Programmatic Media Buying Makes People More Important Than Ever

Jul 25, 2013 - An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines... Comments

growth-of-2013

Internet Advertising Strategies for 2013

Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service... Comments

online-advertising

Suggestions for the Online Advertising Industry in 2013

Jan 2, 2013 - Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we... Comments

customers

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

Dec 26, 2012 - It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible... Comments

business-chess

Overcoming the Challenges That Digital Media Businesses Face

Dec 5, 2012 - A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Comments

work-life-balance

3 Ways to Achieve a Healthy Work/Life Balance as an Online Digital Media Buyer

Nov 21, 2012 - Support programmatic online media buying, minimize time-suckers, and embrace limitations. Comments

cpc

Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

Oct 24, 2012 - The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Comments

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