Assistant Vice President
Consumer Banking Group at DBS Bank
With more than 10 years experience in the Internet, mobile, and more recently, digital media/advertising in companies such as Singapore Press Holdings, SingTel, Cisco Systems, and Dell, Darren Yan can be described simply as a business and product development professional in all things digital. At DBS Bank, he was tasked to grow the awareness and use of mobile banking services in Asia. Darren has successfully developed and launched pioneering mobile Internet initiatives such as subscription-based mobile news services, location-based advertising, and behavioral targeting using database analytics.
Darren's experience and accomplishments in mobile marketing are recognized and validated by his peers on LinkedIn as one of the many selected sales and marketing experts in Singapore.