Marketing News & Expert Advice
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Darren Yan
Assistant Vice President
Consumer Banking Group at DBS Bank
With more than 10 years experience in the Internet, mobile, and more recently, digital media/advertising in companies such as Singapore Press Holdings, SingTel, Cisco Systems, and Dell, Darren Yan can be described simply as a business and product development professional in all things digital. At DBS Bank, he was tasked to grow the awareness and use of mobile banking services in Asia. Darren has successfully developed and launched pioneering mobile Internet initiatives such as subscription-based mobile news services, location-based advertising, and behavioral targeting using database analytics.
Darren's experience and accomplishments in mobile marketing are recognized and validated by his peers on LinkedIn as one of the many selected sales and marketing experts in Singapore.
RECENT ARTICLES BY DARREN YAN
Retail Stores Must Embrace the Mobile Internet in Today's Digital World
May 23, 2013 - With showrooming on the rise, here are three ways retailers can fight back. Comments
Don't Miss the Merits of Augmented Reality in Mobile Marketing
Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments
2013 is The Year Mobile Becomes a Mainstream Media Channel
Jan 24, 2013 - 3 developments in the mobile ecosystem that will have an impact on marketers. Comments
Engagement and Conversion Through Sharing Photos on Mobile
Oct 3, 2012 - With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Comments
A Client's View of Mobile Advertising
Jul 23, 2012 - Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Comments
Making the QR Code Work Harder for Your Advertising Dollars
Apr 18, 2012 - The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the... Comments
Digital Marketing: Focus on What It Does, and Not What It Is
Feb 2, 2012 - With an increasingly fragmented digital industry, clients are spoilt for choice. However, there is no silver bullet that will maximize marketing effectiveness... Comments
Location-Based Advertising: Evolving to Location-Based Services
Dec 7, 2011 - We are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building... Comments
Location-Based Advertising: Privacy
Dec 1, 2011 - Advertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series... Comments
Location-Based Advertising: The Importance of Location to Advertising
Nov 16, 2011 - Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in... Comments
Measuring Conversion in Mobile Marketing
Sep 26, 2011 - Are cross-media strategies such as featuring QR code or apps in print media effective? Comments
Building a Sustainable Mobile App
Jul 20, 2011 - Tactics to promote user frequency and measuring success for your mobile app. Part two in a two-part series. Comments
How to Build the Sustainable Mobile App
Jul 19, 2011 - How do brand owners ensure its sustainability in a crowded app market? Consider these three factors. Part one in a two-part series. Comments
Metrics to Optimise Mobile Campaigns
Jun 15, 2011 - While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Comments
The Online Community Needs More Progressive Videos
May 12, 2011 - A video ad channel is economically more compelling than TV, and here's why. Comments
A Pragmatic Mobile Communication Strategy for Retailers in Asia
Mar 11, 2011 - Mobile marketing firms might have released novel technologies and solutions but here are three well-tested tactics retailers could engage consumers... Comments
Blending SMS and Database Marketing for Greater Success
Feb 18, 2011 - Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their... Comments
Moving Ahead With Smartphone Marketing in 2011
Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon... Comments
How Businesses Should Respond to the Converging Social Mobile Network
Nov 19, 2010 - As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Comments
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