Toby Murdock

Toby Murdock

CEO

Kapost

Toby Murdock is co-founder and CEO of Kapost, the leading content marketing platform that enables brands to succeed as publishers. Toby is also publisher of The Content Marketeer, a publication covering how marketers are using content marketing to win in the digital era.

Prior to Kapost, Toby was the co-founder and CEO of Qloud, an online music application that grew to over 25 million users before being acquired by BuzzMedia. Toby lives in Boulder, CO with his wife and three daughters.

 

RECENT ARTICLES BY TOBY MURDOCK

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

The 3 Stages of Social Media Marketing

May 23, 2012 - How to transfer excitement into business results. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...