Toby Murdock is co-founder and CEO of Kapost, the leading content marketing platform that enables brands to succeed as publishers. Toby is also publisher of The Content Marketeer, a publication covering how marketers are using content marketing to win in the digital era.
Prior to Kapost, Toby was the co-founder and CEO of Qloud, an online music application that grew to over 25 million users before being acquired by BuzzMedia. Toby lives in Boulder, CO with his wife and three daughters.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.