John D'Arcy

John D'Arcy

Head of Numbers


John D'Arcy is the Head of Numbers at Seren, a Foviance Group company. Seren is a U.K.-based consultancy that utilizes data analytics and user experience to help improve customer experience. John has helped clients measure and optimize their marketing communications for over 15 years across digital and traditional media. He's been able to utilize the modeling and statistical skills he learned in the offline world to bring a more rigorous approach to the digital analytics industry. John's team at Seren are certified professionals for a number of technologies including Google Analytics, Adobe-Omniture, and Webtrends.




How Little Old Google Competes With the Big Dogs in Analytics

Jan 9, 2013 - The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices... Comments


Defining Big Data

Dec 12, 2012 - Will we finally be released from the constraints of not being able to access and analyze our data? Comments


Daredevils of Data

Oct 17, 2012 - If you are an analyst and want to feel like you are pushing boundaries, what's the sort of company you would want to be working for? Comments


Analytics Bingo

Oct 9, 2012 - If you love data then you're going to need to keep learning more tools so that you don't get left behind. Comments


Olympics Comedown

Aug 23, 2012 - Some great data analysis ideas we can take away from the London Olympics. Comments

The Data Olympics

Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments

Marketing Lessons From Queen Elizabeth II's 60-Year Reign

Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments

Are You a Web Technologist or a Web Analyst?

May 30, 2012 - If you are an analyst don't forget the three P's: power user, privacy, and predictive. Comments

Dashboards, Infographics, and Visualizations - Best Practices

May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments

4 Learnings From Monday Blues and Customer Satisfaction

Apr 4, 2012 - Sometimes it's fun to dig into data to find trends that wow people. Comments

What Is 'Big Data'?

Mar 21, 2012 - Is it the latest in a series of technology fads or does it hold great potential for analytics? Comments

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