Dax Hamman

Dax Hamman

Chief Revenue Officer

Chango

Dax Hamman is chief revenue officer at Chango, the innovators of search retargeting, and is based in Chicago and Toronto. Prior, Dax founded and led the global iCrossing media group, developing the concept of "performance display," an innovative planning strategy that drove significant ROI from display advertising for some of the world's largest and coolest brands.

Dax has 12+ years in the digital space with experience in just about everything online, including media, usability, creative, technical management, and affiliate marketing. He writes and speaks extensively, particularly on new and emerging techniques within the digital media space.

The blood flows in pixels!

Profile

RECENT ARTICLES BY DAX HAMMAN

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Performance Display for SEM Marketers

Dec 5, 2012 - Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Comments

What Can Fix the Broken Digital Ad Model?

Apr 11, 2012 - A new service is presenting consumers with a choice to bypass pre-roll ads in a way that attempts to balance out the consumers' wants with the needs... Comments

Will Augmented Reality Finally Get the Attention It Needs?

Mar 2, 2012 - Google's recent announcement may give this technology the attention it needs. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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