Booyah Online Advertising
Sarah Lockwood leads creative services at Booyah Online Advertising, a full-service agency that specializes in all things digital. Sarah provides creative strategy and manages the annual creative production of thousands of innovative ad units for desktop, tablet, video, and mobile campaigns for direct response and branding initiatives. Clients include DISH Network, Blockbuster, and Vail Resorts. She joined Booyah after a decade as a principal with Creation Chamber, Inc., and Xylem CCI, where she was responsible for the digital strategy and management of large scale web design and development initiatives for clients nationwide.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT