Myk Willis, who founded Myxer in 2005, continues to drive the company's strategy and evangelize its vision of mobile as an empowering technology for the individual. A passionate entrepreneur, experienced technologist, and published author, Myk is consumed by the challenge of building a better mobile industry that embraces the openness of the Internet. Prior to founding Myxer, Myk built a successful technology consulting firm, and earlier served as lead developer for Citrix's flagship MetaFrame product.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.