Myk Willis, who founded Myxer in 2005, continues to drive the company's strategy and evangelize its vision of mobile as an empowering technology for the individual. A passionate entrepreneur, experienced technologist, and published author, Myk is consumed by the challenge of building a better mobile industry that embraces the openness of the Internet. Prior to founding Myxer, Myk built a successful technology consulting firm, and earlier served as lead developer for Citrix's flagship MetaFrame product.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT