Kevin Tate

Kevin Tate

Chief Marketing Officer

ShopIgniter

Kevin has been working with brands and retailers to build e-commerce and social media marketing solutions since 1995. As an entrepreneur and business development leader in growth-stage companies, he is most interested in developing new markets at the intersection of consumers, brands, and emerging technologies. Kevin currently leads marketing and product management at ShopIgniter, providers of Enterprise Social Commerce solutions to the F1000.

RECENT ARTICLES BY KEVIN TATE

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6 Tips for Effective Social Merchandising

Dec 11, 2012 - Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Comments

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2013: The Year of Social Merchandising

Nov 13, 2012 - How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers. Comments

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Quantifying the ROI of Social Media Product Promotion

Oct 16, 2012 - How can you prove the success across your product engagement strategy? Comments

The 5 Most Important Elements of a Holiday Social Media Strategy

Sep 18, 2012 - With a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Comments

What's Next in Social Marketing? (Spoiler Alert: Real ROI)

Aug 21, 2012 - The first wave of social marketing innovation is over. The second wave has started and it's going to matter even more. Comments

Engaging Social Customers in a Post-Tab World

Jul 24, 2012 - The social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics. Comments

From Mindshare to Marketshare: Closing the Purchase Gap in Social

Jun 26, 2012 - How brands can improve the effectiveness of their social product promotion efforts. Comments

The Facebook Marketer's Moment of Truth

May 29, 2012 - We marketers must keep our promises as we explore new ways to responsibly leverage the valuable access and amplification our customers have granted. Comments

Social Isn't Just About Throwing a Party 24/7

May 1, 2012 - A three-step recipe for a successful social media campaign across customers and segments. Comments

What's Next in Social Retail: App-ify and Amplify

Apr 3, 2012 - The emergence of this new social retail model marks an exciting time for brands looking to connect with their customers. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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