Evolve Media Corp.
Brian Fitzgerald is co-founder of Evolve Media Corp, a unique media company unparalleled in its ability to offer brands a complete solution to online advertising. Brian first broke into the world of online ad sales in 2001 when he co-founded and became president of Gorilla Nation Media, LLC, the world's largest online branded sales company and a division of Evolve Media. In 2004, Brian further pioneered in the online ad space by developing AtomicOnline, a web publishing business, developing leading consumer Internet brands such as SheKnows.com, Craveonline.com, TheFashionSpot.com, and GameRevolution.com. Recognizing the growing creative and video needs of brand marketers, in 2006 Brian launched Double Helix, a creative agency, and SpringBoard Video, a video platform and branded entertainment division. Recently, all four business units were brought together under one corporate umbrella, Evolve Media, allowing the business to leverage its synergies and scale to deliver truly bottom-up integrated media programs for Fortune 500 marketers, targeted across branded content sites delivering the right engaged affinity audience. The Evolve mission is to deliver content, context, and creative with scale.
Prior to founding Gorilla Nation Media, Brian was an intellectual property attorney representing some of the entertainment industry's largest independent film distributors, music companies, and talent, dealing with copyright, trademark, contractual, and litigation issues. Prior to this, upon graduating from law school, Brian began his career as an IP attorney at MGM Studios. Brian graduated Cum Laude from UCSB in 1992 with a BA in Law and Sociology. He was awarded membership into Phi Beta Kappa. Brian received a Juris Doctorate degree from Loyola Law School in 1996. He founded Gorilla Nation in 2001 with business partner Aaron Broder. He currently resides in Los Angeles with his wife and two children.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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October 23, 2014
1:00pm ET/10:00am PT