EVP, Corporate Strategy, Americas
An integrated marketer with over 14 years experience, Adam has worked in a variety of senior roles in almost every category. Having previously run MRM's Sydney operations, Adam relocated to the U.S. to take on the role of EVP, worldwide account director for General Motors. In this role, Adam was part of a team who helped establish GM's Digital Production Services offering and ultimately a 275-strong office in Detroit.
Returning to New York, Adam took on the role as EVP, corporate strategy, Americas where he is working to make MRM the leader in technology-driven marketing solutions at scale.
Adam brings considerable expertise around innovation having worked extensively in the ITC space, including six years on German enterprise software leader, SAP; three as the lead for Microsoft Australia; and two leading Australia's largest telco, Telstra. He developed a proactive response for Microsoft, relating to the global financial crisis. The campaign was successfully picked up in over 40 countries.
Adam has a degree in communications from the University of Newcastle, majoring in marketing and journalism.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT