Adam  Donnelley

Adam Donnelley

EVP, Corporate Strategy, Americas

MRM Worldwide

An integrated marketer with over 14 years experience, Adam has worked in a variety of senior roles in almost every category. Having previously run MRM's Sydney operations, Adam relocated to the U.S. to take on the role of EVP, worldwide account director for General Motors. In this role, Adam was part of a team who helped establish GM's Digital Production Services offering and ultimately a 275-strong office in Detroit.

Returning to New York, Adam took on the role as EVP, corporate strategy, Americas where he is working to make MRM the leader in technology-driven marketing solutions at scale.

Adam brings considerable expertise around innovation having worked extensively in the ITC space, including six years on German enterprise software leader, SAP; three as the lead for Microsoft Australia; and two leading Australia's largest telco, Telstra. He developed a proactive response for Microsoft, relating to the global financial crisis. The campaign was successfully picked up in over 40 countries.

Adam has a degree in communications from the University of Newcastle, majoring in marketing and journalism.

RECENT ARTICLES BY ADAM DONNELLEY

What Marketers Can Learn From Arbitrage

Mar 27, 2012 - We are witnessing a shift to real-time innovation. Here are five simple principles to help you innovate faster. Comments

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