Reporter, Incisive Media
Lee joined as a reporter on The INQUIRER in April 2012.
Prior to working at The INQUIRER, Lee was sponsored by the NCTJ to do a multimedia journalism course in London. After completing placements at local magazines and newspapers in both print and online he wrote for an online gaming news website, and it was here where his love for technology grew.
Lee's main coverage areas include processors, internet security, PCs, laptops and tablet news and reviews.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT