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Dilip Venkatachari

Dilip Venkatachari

CEO

Compass Labs

Dilip is CEO and co-founder of Compass Labs. He previously led Google's mobile ads business and ran PayPal's risk and fraud management, financial services, and compliance. Dilip has co-founded and led two successful start-up companies -CashEdge and CommerceSoft - after stints at McKinsey and Goldman Sachs. Dilip has an MBA from the Harvard Business School, M.S. in electrical engineering from Rice University, and a B.Tech in electrical engineering from the Indian Institute of Technology, Madras.

RECENT ARTICLES BY DILIP VENKATACHARI

realtime

Getting Ready for Real Time

Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time... Comments

facebook-like

Engaging Millennials on Facebook

Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right... Comments

soapbar

Social Media Can Sell Soap to Audiences Who Really Love Soap

Jan 23, 2013 - The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Comments

future-predictions

What's Next for Social Marketing? Looking Ahead to 2013

Dec 19, 2012 - Three predictions for the new year of social. Comments

politics-mobile-icon

3 Lessons Learned From Election 2012

Nov 28, 2012 - Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Comments

silver-bullet

Finding the ROI in Social Media: No Silver Bullet

Oct 31, 2012 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for... Comments

gold-coins

Heavy Mettle: Social Data Carries Its Weight in Gold

Oct 3, 2012 - The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Comments

Using Data Intelligence to Drive Social Commerce

Sep 5, 2012 - Social offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for marketers... Comments

The Social Integration Is On (and Intelligence Follows)

Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments

Facebook's IPO: Asking the Right Questions

Apr 17, 2012 - On Wall Street, each Facebook customer is worth $6.25. On Madison Avenue, that number is very different. Comments

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