Marketing News & Expert Advice

Dilip Venkatachari

CEO

Compass Labs

Dilip is CEO and co-founder of Compass Labs. He previously led Google's mobile ads business and ran PayPal's risk and fraud management, financial services, and compliance. Dilip has co-founded and led two successful start-up companies -CashEdge and CommerceSoft - after stints at McKinsey and Goldman Sachs. Dilip has an MBA from the Harvard Business School, M.S. in electrical engineering from Rice University, and a B.Tech in electrical engineering from the Indian Institute of Technology, Madras.

RECENT ARTICLES BY DILIP VENKATACHARI

The New Evolution of Direct Response Is Social

Aug 7, 2013 - Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Comments

It's Not Either/or: TV and Social Advertising Complement Each Other

Jul 17, 2013 - Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics... Comments

Social TV and the Network Approach

Jun 12, 2013 - The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Comments

Rich Media and Social Media: A Match Made in Marketing Heaven

May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments

Finding the ROI in Social Media: No Silver Bullet

Apr 24, 2013 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for... Comments

Inside the Real-Time Marketing 'War Room'

Apr 17, 2013 - The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms... Comments

Getting Ready for Real Time

Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time... Comments

Engaging Millennials on Facebook

Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right... Comments

Social Media Can Sell Soap to Audiences Who Really Love Soap

Jan 23, 2013 - The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Comments

What's Next for Social Marketing? Looking Ahead to 2013

Dec 19, 2012 - Three predictions for the new year of social. Comments

3 Lessons Learned From Election 2012

Nov 28, 2012 - Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Comments

Heavy Mettle: Social Data Carries Its Weight in Gold

Oct 3, 2012 - The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Comments

Using Data Intelligence to Drive Social Commerce

Sep 5, 2012 - Social offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for marketers... Comments

The Social Integration Is On (and Intelligence Follows)

Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments