Daniel Israel

Daniel Israel

Strategy Lead, Mobile Practice

SapientNitro

As the strategy lead of SapientNitro's mobile practice, Dan assists clients in developing their mobile strategies, from apps to mobile web to marketing-focused initiatives. His experience encompasses mobile and multi-channel approaches for retailers and other consumer-facing companies.

Dan joins SapientNitro after several years as a leader in the mobile space. Most recently, he led consumer mobile strategy and mobile product management at The Home Depot where he launched an overhaul of the mobile website as well as an app for the iPhone, Android, and Windows Phone 7. The launches have garnered accolades from the media, and Forrester Research referenced the app in a "Mobile Technographics: US Online Shoppers" report as "one example of a company that has well matched its mobile services to this (home goods) category."

Prior to The Home Depot, Dan spent almost nine years at BellSouth, Cingular, and AT&T Mobility. He concentrated on broadband and mobile applications for the consumer and business segments. Dan also has start-up experience from his days as one of the founders of Incanta. The turnkey broadband applications company raised $22 million over three rounds.

Dan has a BA from Emory University, an MSc from the London School of Economics, and an MBA from the University of Michigan. He has lived abroad three times in his life: Tehran, Iran in 1975-1976; London, England in 1990-1991; and Kagoshima, Japan in 1992-1993.

RECENT ARTICLES BY DANIEL ISRAEL

Digital Wallets Beyond the Money

Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments

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