Director of Marketing and Product
Kim Cabot is director of marketing and product at RW Lynch, a marketing platform for personal injury attorneys, where she oversees company branding efforts, weband internal product development, and B2C marketing for the Injury HelpLine, a service that has connected over three million potential victims with lawyers in their area. Prior to RW Lynch, she held various roles working with different Bay Area startups. Cabot received a BS in psychology from the University of California, San Diego, and is currently finishing her graduate studies in business at University of California, Berkeley.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.