Kim Cabot

Kim Cabot

Director of Marketing and Product

RW Lynch

Kim Cabot is director of marketing and product at RW Lynch, a marketing platform for personal injury attorneys, where she oversees company branding efforts, weband internal product development, and B2C marketing for the Injury HelpLine, a service that has connected over three million potential victims with lawyers in their area. Prior to RW Lynch, she held various roles working with different Bay Area startups. Cabot received a BS in psychology from the University of California, San Diego, and is currently finishing her graduate studies in business at University of California, Berkeley.

RECENT ARTICLES BY KIM CABOT

Yelp: 5 Tips for Managing the Reputation of Your Firm

Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...