Peter Evans

Peter Evans

CEO

Speakerfile

Peter Evans is the co-founder and CEO of Speakerfile, an online marketplace connecting experts and events. Evans has 20 years experience in software, Internet services, online media, and telecommunications. An accomplished corporate speaker on strategy and marketing, he also has extensive experience as a producer of tradeshows and conferences. He holds an MBA degree from Queen's University.

RECENT ARTICLES BY PETER EVANS

7 Reasons to Launch a Corporate Speaking Program

Apr 26, 2012 - Position yourself and your organization at a higher level of dialog where you can interact more strategically with your clients. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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