Incisive Media's V3.co.uk provides technology professionals with 24/7 news and analysis on the happenings of the IT industry. V3.co.uk serves an audience of IT buyers and business decision-makers with up-to-the-minute news, reviews, and analysis written by a team of expert IT journalists in the UK and Silicon Valley. V3.co.uk delivers real-time IT news, features and analysis alongside product reviews, software downloads, video demos, blogs, white papers, and IT jobs to a broad audience of IT professionals and enthusiasts.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT