Marketing News & Expert Advice
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RECENT ARTICLES BY SEARCH ENGINE WATCH
Using Google AdWords’ Improved Geotargeting
Sep 17, 2012 - Google recently launched its improved geotargeting capabilities. Comments
Pinterest's and Instagram's Global Market Share Grows
Aug 27, 2012 - Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Comments
Facebook Launches Sponsored Results Search Ads API
Aug 23, 2012 - Facebook delves deeper into search ads with the wider roll out of its Sponsored ads in search. Comments
Consumer Groups Fight Google on Frommer's Acquisition
Aug 21, 2012 - Google's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine. Comments
Average American Viewer Watched Over 200 Videos in July
Aug 20, 2012 - Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Comments
Facebook Store Revenue Among SMBs Increases 38%
Aug 9, 2012 - Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Comments
Google Takes 'Top Global Brand' Title from Apple [Study]
Aug 6, 2012 - Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions... Comments
HP, Ford and Sony Top Social Mentions List of Brands
Aug 3, 2012 - Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Comments
E-Commerce Firm Accuses Facebook of Click Fraud
Jul 31, 2012 - E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Comments
TrueView Ads Reach Knitters for 3 Cents Per View
Jul 30, 2012 - Charming knitting videos help reach out to customers. Comments
Google Closer to EU Antitrust Settlement
Jul 25, 2012 - Google nears settlement with European Commission over its search and advertising antitrust probe. Comments
Facebook Tests Sponsored Results in Search Bar
Jul 24, 2012 - Facebook’s search box could become home to Sponsored Result.s Comments
Paid Search Spend Increased 15.5% in Q2
Jul 13, 2012 - Growth is slowing and mobile spiked in Q2 2012. Comments
Google Allows Users to Make Display Ads Disappear
Jul 13, 2012 - Consumers can block retargeted ads from specific campaigns. Comments
Google Cars Launches for Auto Sales Lead Gen
Jul 2, 2012 - Google has quietly launched Google Cars. Comments
Facebook on More Homepages Than Twitter and Google+
Jun 21, 2012 - 24.3% of homepages have Facebook integration. Comments
Study: Twitter User Insights for Marketers
Jun 7, 2012 - Twitter adoption is growing steadily. Comments
Google VP Dines With FTC Chairman Amid Antitrust Talks
Jun 5, 2012 - Can Google remain an unbiased search engine while deriving ad income? Comments
42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
Apr 23, 2012 - PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. Comments
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