Search Engine Watch

Search Engine Watch

A guide to search engine marketing and search engine optimization.



Using Google AdWords’ Improved Geotargeting

Sep 17, 2012 - Google recently launched its improved geotargeting capabilities. Comments


Pinterest's and Instagram's Global Market Share Grows

Aug 27, 2012 - Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Comments


Facebook Launches Sponsored Results Search Ads API

Aug 23, 2012 - Facebook delves deeper into search ads with the wider roll out of its Sponsored ads in search. Comments


Consumer Groups Fight Google on Frommer's Acquisition

Aug 21, 2012 - Google's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine. Comments

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Average American Viewer Watched Over 200 Videos in July

Aug 20, 2012 - Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Comments


Facebook Store Revenue Among SMBs Increases 38%

Aug 9, 2012 - Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Comments


Google Takes 'Top Global Brand' Title from Apple [Study]

Aug 6, 2012 - Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions... Comments


HP, Ford and Sony Top Social Mentions List of Brands

Aug 3, 2012 - Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Comments


E-Commerce Firm Accuses Facebook of Click Fraud

Jul 31, 2012 - E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Comments


TrueView Ads Reach Knitters for 3 Cents Per View

Jul 30, 2012 - Charming knitting videos help reach out to customers. Comments


Google Closer to EU Antitrust Settlement

Jul 25, 2012 - Google nears settlement with European Commission over its search and advertising antitrust probe. Comments


Facebook Tests Sponsored Results in Search Bar

Jul 24, 2012 - Facebook’s search box could become home to Sponsored Result.s Comments


Paid Search Spend Increased 15.5% in Q2

Jul 13, 2012 - Growth is slowing and mobile spiked in Q2 2012. Comments


Google Allows Users to Make Display Ads Disappear

Jul 13, 2012 - Consumers can block retargeted ads from specific campaigns. Comments


Google Cars Launches for Auto Sales Lead Gen

Jul 2, 2012 - Google has quietly launched Google Cars. Comments

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Facebook on More Homepages Than Twitter and Google+

Jun 21, 2012 - 24.3% of homepages have Facebook integration. Comments


Study: Twitter User Insights for Marketers

Jun 7, 2012 - Twitter adoption is growing steadily. Comments


Google VP Dines With FTC Chairman Amid Antitrust Talks

Jun 5, 2012 - Can Google remain an unbiased search engine while deriving ad income? Comments


42% of U.S. Consumers Use Social Media for Health Care Info [Survey]

Apr 23, 2012 - PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. Comments

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