Search Engine Watch

Search Engine Watch

A guide to search engine marketing and search engine optimization.

RECENT ARTICLES BY SEARCH ENGINE WATCH

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Using Google AdWords’ Improved Geotargeting

Sep 17, 2012 - Google recently launched its improved geotargeting capabilities. Comments

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Pinterest's and Instagram's Global Market Share Grows

Aug 27, 2012 - Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Comments

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Facebook Launches Sponsored Results Search Ads API

Aug 23, 2012 - Facebook delves deeper into search ads with the wider roll out of its Sponsored ads in search. Comments

google-acquires-frommer

Consumer Groups Fight Google on Frommer's Acquisition

Aug 21, 2012 - Google's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine. Comments

comScore Logo

Average American Viewer Watched Over 200 Videos in July

Aug 20, 2012 - Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Comments

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Facebook Store Revenue Among SMBs Increases 38%

Aug 9, 2012 - Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Comments

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Google Takes 'Top Global Brand' Title from Apple [Study]

Aug 6, 2012 - Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions... Comments

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HP, Ford and Sony Top Social Mentions List of Brands

Aug 3, 2012 - Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Comments

limited-pressing-facebook-page

E-Commerce Firm Accuses Facebook of Click Fraud

Jul 31, 2012 - E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Comments

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TrueView Ads Reach Knitters for 3 Cents Per View

Jul 30, 2012 - Charming knitting videos help reach out to customers. Comments

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Google Closer to EU Antitrust Settlement

Jul 25, 2012 - Google nears settlement with European Commission over its search and advertising antitrust probe. Comments

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Facebook Tests Sponsored Results in Search Bar

Jul 24, 2012 - Facebook’s search box could become home to Sponsored Result.s Comments

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Paid Search Spend Increased 15.5% in Q2

Jul 13, 2012 - Growth is slowing and mobile spiked in Q2 2012. Comments

googlemuteads

Google Allows Users to Make Display Ads Disappear

Jul 13, 2012 - Consumers can block retargeted ads from specific campaigns. Comments

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Google Cars Launches for Auto Sales Lead Gen

Jul 2, 2012 - Google has quietly launched Google Cars. Comments

Google Plus Twitter Facebook icons

Facebook on More Homepages Than Twitter and Google+

Jun 21, 2012 - 24.3% of homepages have Facebook integration. Comments

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Study: Twitter User Insights for Marketers

Jun 7, 2012 - Twitter adoption is growing steadily. Comments

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Google VP Dines With FTC Chairman Amid Antitrust Talks

Jun 5, 2012 - Can Google remain an unbiased search engine while deriving ad income? Comments

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42% of U.S. Consumers Use Social Media for Health Care Info [Survey]

Apr 23, 2012 - PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. Comments

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