Pierre Zarokian

Pierre Zarokian

CEO, Submit Express

Pierre Zarokian is veteran SEO expert who founded Submit Express in 1998, a leading search engine marketing firm. In 2008, he launched iClimber, a social media marketing company and in 2013 he launched Reputation Fighters, a reputation management company.

He has written many articles on the subject of SEO, social media, reputation management, and has spoken in numerous industry trade shows.

Profile

RECENT ARTICLES BY PIERRE ZAROKIAN

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Yelp Adds CPC Advertising to Enhanced Listings

Oct 9, 2013 - Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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