Justin Freid

Justin Freid

Vice President of Emerging Media, CMI Media

Justin Freid is the Vice President of Emerging Media at CMI Media, a pharmaceutical advertising agency. Justin helps his clients develop and implement strategies to interact with potential customers online. You can learn more about Justin by visiting JustinFreid.net.

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RECENT ARTICLES BY JUSTIN FREID

Facebook Retargeting

Facebook Reveals New Retargeting Capabilities

Oct 17, 2013 - New retargeting options are coming to Facebook that won't force you to go through Facebook Ad Exchange. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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