Hernán Gonzalez

Hernán Gonzalez

Creative Director

Dutch Monaco

Instead of playing soccer like every other Argentinean teenager, Hernan spent his free time creating simple video games for the Commodore 64 and assembling joysticks with nuts, bolts, and washers. At 18, he began his career in TV as a video editor for a famous teen program in Buenos Aires. He discovered the interactive world in 1998 when he created and produced one of the first interactive TV shows. Armed with the ability to integrate TV with Internet, he founded a startup that produced and distributed content for the web. Years later, he moved to Los Angeles and cofounded Dutch Monaco.

RECENT ARTICLES BY HERNáN GONZALEZ

touchscreen

The Second Screen Boosts Engagement Levels

Apr 3, 2013 - A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are... Comments

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Responsive Design Overcomes Device Challenges

Feb 27, 2013 - Is responsive web design the definitive answer for delivering a seamless user experience across devices? Comments

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NFC: The Next Generation of Mobile Marketing

Nov 7, 2012 - With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Comments

html5

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

Oct 12, 2012 - The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Comments

Is HTML5 the End of Native Mobile Apps?

Aug 17, 2012 - Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia elements... Comments

Have You Checked Your Mobile Bill This Month?

Jul 20, 2012 - Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Comments

5 Reasons Why Mobile Browsing Isn't That Important

May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments

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UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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