Hernán Gonzalez

Hernán Gonzalez

Creative Director

Dutch Monaco

Instead of playing soccer like every other Argentinean teenager, Hernan spent his free time creating simple video games for the Commodore 64 and assembling joysticks with nuts, bolts, and washers. At 18, he began his career in TV as a video editor for a famous teen program in Buenos Aires. He discovered the interactive world in 1998 when he created and produced one of the first interactive TV shows. Armed with the ability to integrate TV with Internet, he founded a startup that produced and distributed content for the web. Years later, he moved to Los Angeles and cofounded Dutch Monaco.

RECENT ARTICLES BY HERNáN GONZALEZ

touchscreen

The Second Screen Boosts Engagement Levels

Apr 3, 2013 - A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are... Comments

shutterstock-111668774

Responsive Design Overcomes Device Challenges

Feb 27, 2013 - Is responsive web design the definitive answer for delivering a seamless user experience across devices? Comments

shutterstock-110840567

NFC: The Next Generation of Mobile Marketing

Nov 7, 2012 - With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Comments

html5

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

Oct 12, 2012 - The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Comments

Is HTML5 the End of Native Mobile Apps?

Aug 17, 2012 - Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia elements... Comments

Have You Checked Your Mobile Bill This Month?

Jul 20, 2012 - Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Comments

5 Reasons Why Mobile Browsing Isn't That Important

May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...
    • Marketing Technology Analyst
      Marketing Technology Analyst (Alfred Music) - Van NuysMarketing Technology Analyst DEFINITION Under the general/direct supervision of the head of...