Daniel Mickens

Daniel Mickens is a ClickZ editorial intern.

RECENT ARTICLES BY DANIEL MICKENS

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QR Code Scans Skyrocket in Q2 2012

Dec 26, 2012 - Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Comments

BrightTag Acquires SiteTagger

Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments

YouTube Launches TrueView Video Ads for Android

Aug 22, 2012 - The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Comments

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Smartphone Content Buyers More Favorable to Mobile Ads

Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Razzetti Leaves Grupo Gallegos for Lapiz

Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments

More African Americans, Hispanics Respond to Digital Audio Ads

Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments

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Nearly a Third of Likely Voters Ignore Live TV

Aug 15, 2012 - Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Comments

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Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns

Aug 10, 2012 - Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo. Comments

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Turkish Airlines Asks Olympics Goers to Fly QR Flags

Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

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Most Engaged Brand Fans Drive Significant Earned Media

Aug 6, 2012 - Each brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire. Comments

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ING Runs to iCrossing for NYC Marathon Social Community

Aug 3, 2012 - Also news from PubMatic, Shiny Ads and Promodity. Comments

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British Airways Turns Olympics Tweets into Digital Symphony

Aug 2, 2012 - BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Comments

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Walking Dead Images Creep Into Text Messages

Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments

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IPTV Use on the Rise

Aug 1, 2012 - Ten percent of homes have Internet protocol televisions Comments

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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

Jul 31, 2012 - Hashtag generated 400 tweets since Game 1. Comments

Digitas Hires for New York and Atlanta

Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments

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KFC Web Series Says Living at Home Bites

Jul 27, 2012 - KFC paired with Comedy Central to develop a branded series to promote a contest. Comments

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Tablet Ads Perform Better with Interactivity, Says IAB UK

Jul 26, 2012 - 45% said they expect their favorite brands to advertise on tablets. Comments

44% Are Likely to Engage With Branded Image Content

Jul 25, 2012 - New data on social media engagement from Performics. Comments

AOL, Arnold Worldwide, USA Today Hire

Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments

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Facebook Drives 130% Purchase Lift for Euro Retailer ASOS

Jul 19, 2012 - Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Comments

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