Marketing News & Expert Advice
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Daniel Mickens
Daniel Mickens is a ClickZ editorial intern.
RECENT ARTICLES BY DANIEL MICKENS
QR Code Scans Skyrocket in Q2 2012
Dec 26, 2012 - Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Comments
Smartphone Content Buyers More Favorable to Mobile Ads
Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments
Nearly a Third of Likely Voters Ignore Live TV
Aug 15, 2012 - Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Comments
Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns
Aug 10, 2012 - Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo. Comments
Turkish Airlines Asks Olympics Goers to Fly QR Flags
Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments
Most Engaged Brand Fans Drive Significant Earned Media
Aug 6, 2012 - Each brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire. Comments
ING Runs to iCrossing for NYC Marathon Social Community
Aug 3, 2012 - Also news from PubMatic, Shiny Ads and Promodity. Comments
British Airways Turns Olympics Tweets into Digital Symphony
Aug 2, 2012 - BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Comments
Walking Dead Images Creep Into Text Messages
Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments
Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 - Hashtag generated 400 tweets since Game 1. Comments
KFC Web Series Says Living at Home Bites
Jul 27, 2012 - KFC paired with Comedy Central to develop a branded series to promote a contest. Comments
Tablet Ads Perform Better with Interactivity, Says IAB UK
Jul 26, 2012 - 45% said they expect their favorite brands to advertise on tablets. Comments
Facebook Drives 130% Purchase Lift for Euro Retailer ASOS
Jul 19, 2012 - Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Comments
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