Daniel Mickens

Daniel Mickens is a ClickZ editorial intern.



QR Code Scans Skyrocket in Q2 2012

Dec 26, 2012 - Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Comments

BrightTag Acquires SiteTagger

Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments

YouTube Launches TrueView Video Ads for Android

Aug 22, 2012 - The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Comments


Smartphone Content Buyers More Favorable to Mobile Ads

Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Razzetti Leaves Grupo Gallegos for Lapiz

Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments

More African Americans, Hispanics Respond to Digital Audio Ads

Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments


Nearly a Third of Likely Voters Ignore Live TV

Aug 15, 2012 - Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Comments


Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns

Aug 10, 2012 - Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo. Comments


Turkish Airlines Asks Olympics Goers to Fly QR Flags

Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments


Most Engaged Brand Fans Drive Significant Earned Media

Aug 6, 2012 - Each brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire. Comments


ING Runs to iCrossing for NYC Marathon Social Community

Aug 3, 2012 - Also news from PubMatic, Shiny Ads and Promodity. Comments


British Airways Turns Olympics Tweets into Digital Symphony

Aug 2, 2012 - BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Comments


Walking Dead Images Creep Into Text Messages

Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments


IPTV Use on the Rise

Aug 1, 2012 - Ten percent of homes have Internet protocol televisions Comments


Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

Jul 31, 2012 - Hashtag generated 400 tweets since Game 1. Comments

Digitas Hires for New York and Atlanta

Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments


KFC Web Series Says Living at Home Bites

Jul 27, 2012 - KFC paired with Comedy Central to develop a branded series to promote a contest. Comments


Tablet Ads Perform Better with Interactivity, Says IAB UK

Jul 26, 2012 - 45% said they expect their favorite brands to advertise on tablets. Comments

44% Are Likely to Engage With Branded Image Content

Jul 25, 2012 - New data on social media engagement from Performics. Comments

AOL, Arnold Worldwide, USA Today Hire

Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments


Facebook Drives 130% Purchase Lift for Euro Retailer ASOS

Jul 19, 2012 - Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Comments

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