Adam Berke

Adam Berke



Adam Berke is president at AdRoll, the largest and most widely adopted retargeting platform. Adam has a passion for interactive marketing and is an industry evangelist for display advertising best practices. In his role as president, Adam oversees AdRoll's account management and business development teams, and works directly with many AdRoll customers.

Before joining AdRoll, Adam helped launch the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo group in 2007. In addition to extensive experience in the online advertising industry, Adam has a background in statistics and was part of the Six Sigma Black Belt program at Philips Electronics.


Optimizing Retargeting for Lift Instead of Shift

Jun 6, 2012 - Last click-based attribution models are hazardous to use in retargeting. Consider these four alternatives instead. Comments

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