Adam Berke is president at AdRoll, the largest and most widely adopted retargeting platform. Adam has a passion for interactive marketing and is an industry evangelist for display advertising best practices. In his role as president, Adam oversees AdRoll's account management and business development teams, and works directly with many AdRoll customers.
Before joining AdRoll, Adam helped launch the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo group in 2007. In addition to extensive experience in the online advertising industry, Adam has a background in statistics and was part of the Six Sigma Black Belt program at Philips Electronics.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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September 30, 2014
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