Yuchun  Lee

Yuchun Lee

Vice President, Enterprise Marketing Management

IBM Software Group

Yuchun Lee is vice president, Enterprise Marketing Management (EMM), in the Industry Solutions division, IBM Software Group. EMM is comprised of Coremetrics and Unica technologies, providing the foundation for solutions to help companies automate, manage, and accelerate core business processes across marketing and demand generation.

Mr. Lee was co-founder and CEO of Unica, a marketing and analytics software firm. Unica's software helps companies across different industries - financial services, insurance, retail, telecommunications, travel, hospitality - do things like personalize their marketing campaigns, manage interactions with customers, and analyze the behavior of website visitors to optimize sales.

A world-renowned expert on marketing technology, Mr. Lee serves on the Direct Marketing Association's board of directors. A born entrepreneur who started his first software company in high school, Lee is also a former member of the famed MIT blackjack team, "loosely" depicted on the big screen in the film "21."

RECENT ARTICLES BY YUCHUN LEE

CMOs and CIOs, It's Time to Mend Those Fences

Sep 4, 2012 - Now is the time for the two sides to stop looking at their differences and begin considering the benefits that their combined strength can bring to... Comments

Big Data Means Big Opportunity

Jun 13, 2012 - With data analytics, marketing is becoming more appealing and less intrusive - more like a service. Comments

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