Scott Ferber founded Videology in 2007. Since its launch, Videology has grown to become the third-highest reaching online video network. Moreover, its video advertising solutions platform, Videology, is now used by some of the world's largest marketers and media agencies to connect brands with their targeted consumers. Prior to Videology, Scott founded Advertising.com in 1998. The company was sold to AOL in 2004 for nearly $500 million. Prior to Advertising.com, Scott held roles at Fortune 500 companies such as Procter & Gamble and Capital One Financial. Scott has received numerous awards including Ernst & Young Entrepreneur of the Year in 2000, CEO of the Year by Blue Chip Venture Company and the American Business Award's "Stevie" for Best Executive in 2005.
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Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
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