Scott Ferber founded Videology in 2007. Since its launch, Videology has grown to become the third-highest reaching online video network. Moreover, its video advertising solutions platform, Videology, is now used by some of the world's largest marketers and media agencies to connect brands with their targeted consumers. Prior to Videology, Scott founded Advertising.com in 1998. The company was sold to AOL in 2004 for nearly $500 million. Prior to Advertising.com, Scott held roles at Fortune 500 companies such as Procter & Gamble and Capital One Financial. Scott has received numerous awards including Ernst & Young Entrepreneur of the Year in 2000, CEO of the Year by Blue Chip Venture Company and the American Business Award's "Stevie" for Best Executive in 2005.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT