Scott Ferber founded Videology in 2007. Since its launch, Videology has grown to become the third-highest reaching online video network. Moreover, its video advertising solutions platform, Videology, is now used by some of the world's largest marketers and media agencies to connect brands with their targeted consumers. Prior to Videology, Scott founded Advertising.com in 1998. The company was sold to AOL in 2004 for nearly $500 million. Prior to Advertising.com, Scott held roles at Fortune 500 companies such as Procter & Gamble and Capital One Financial. Scott has received numerous awards including Ernst & Young Entrepreneur of the Year in 2000, CEO of the Year by Blue Chip Venture Company and the American Business Award's "Stevie" for Best Executive in 2005.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT