Scott Ferber founded Videology in 2007. Since its launch, Videology has grown to become the third-highest reaching online video network. Moreover, its video advertising solutions platform, Videology, is now used by some of the world's largest marketers and media agencies to connect brands with their targeted consumers. Prior to Videology, Scott founded Advertising.com in 1998. The company was sold to AOL in 2004 for nearly $500 million. Prior to Advertising.com, Scott held roles at Fortune 500 companies such as Procter & Gamble and Capital One Financial. Scott has received numerous awards including Ernst & Young Entrepreneur of the Year in 2000, CEO of the Year by Blue Chip Venture Company and the American Business Award's "Stevie" for Best Executive in 2005.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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