Kenny Lauer

Kenny Lauer

Vice President, Digital Experience

George P. Johnson (a Project: WorldWide agency)

Kenny Lauer is vice president, digital experience at George P. Johnson (a Project: WorldWide agency). He spends most of his time helping many of the world's premier brands build relationships and engage with their customers through digital engagement strategies. His personal challenge is to help folks really understand how to "Collapse Distances, Connect People, and Create Behavior." He is a specialist and an ongoing student of customer strategy and digital remote experience creation. And nothing makes him happier than to spend hours with others chewing over these things while nursing a good cup of coffee. Kenny is a former evangelist with Apple and a customer strategist for KPMG and Peppers and Rogers. He has been awarded the elite "Certified Experience Economy Expert" designation and is often referenced in the digital space. Follow him on Twitter: @kennyL


The First Second-Screen Olympics?

Jun 15, 2012 - The Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...