Vice President, Digital Experience
George P. Johnson (a Project: WorldWide agency)
Kenny Lauer is vice president, digital experience at George P. Johnson (a Project: WorldWide agency). He spends most of his time helping many of the world's premier brands build relationships and engage with their customers through digital engagement strategies. His personal challenge is to help folks really understand how to "Collapse Distances, Connect People, and Create Behavior." He is a specialist and an ongoing student of customer strategy and digital remote experience creation. And nothing makes him happier than to spend hours with others chewing over these things while nursing a good cup of coffee. Kenny is a former evangelist with Apple and a customer strategist for KPMG and Peppers and Rogers. He has been awarded the elite "Certified Experience Economy Expert" designation and is often referenced in the digital space. Follow him on Twitter: @kennyL
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.