Kenny Lauer

Kenny Lauer

Vice President, Digital Experience

George P. Johnson (a Project: WorldWide agency)

Kenny Lauer is vice president, digital experience at George P. Johnson (a Project: WorldWide agency). He spends most of his time helping many of the world's premier brands build relationships and engage with their customers through digital engagement strategies. His personal challenge is to help folks really understand how to "Collapse Distances, Connect People, and Create Behavior." He is a specialist and an ongoing student of customer strategy and digital remote experience creation. And nothing makes him happier than to spend hours with others chewing over these things while nursing a good cup of coffee. Kenny is a former evangelist with Apple and a customer strategist for KPMG and Peppers and Rogers. He has been awarded the elite "Certified Experience Economy Expert" designation and is often referenced in the digital space. Follow him on Twitter: @kennyL


The First Second-Screen Olympics?

Jun 15, 2012 - The Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Comments

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