Vice President, Digital Experience
George P. Johnson (a Project: WorldWide agency)
Kenny Lauer is vice president, digital experience at George P. Johnson (a Project: WorldWide agency). He spends most of his time helping many of the world's premier brands build relationships and engage with their customers through digital engagement strategies. His personal challenge is to help folks really understand how to "Collapse Distances, Connect People, and Create Behavior." He is a specialist and an ongoing student of customer strategy and digital remote experience creation. And nothing makes him happier than to spend hours with others chewing over these things while nursing a good cup of coffee. Kenny is a former evangelist with Apple and a customer strategist for KPMG and Peppers and Rogers. He has been awarded the elite "Certified Experience Economy Expert" designation and is often referenced in the digital space. Follow him on Twitter: @kennyL
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT