Marketing News & Expert Advice

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

RECENT ARTICLES BY MATT KAPKO

Twitter Pulls Trigger on $1B IPO Plans

Oct 4, 2013 - Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants... Comments

Facebook Envisions Deeper Links in Mobile App Ads

Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link... Comments

NFL Strikes Exclusive Deal With Twitter

Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments

Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose

Sep 27, 2013 - Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last... Comments

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail... Comments

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into... Comments

Marketers Call for a Reality Check in Female-Targeted Campaigns

Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments

Toyota Racing Taps Twitter for Virtual Race Campaign

Sep 23, 2013 - The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the... Comments

Millennial Media Forms Mobile Ad Exchange With AppNexus

Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments

Twitter Files for IPO Under Cloak of Secrecy

Sep 13, 2013 - Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Comments

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

Sep 13, 2013 - SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds... Comments

SES SF: Searching for Attribution 'Beyond the Last Click'

Sep 13, 2013 - The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Comments

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists

Sep 12, 2013 - The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change... Comments

Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile

Sep 10, 2013 - Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real... Comments

Is Ad Tech Living in the Past?

Sep 9, 2013 - Despite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline. Comments

Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

Sep 5, 2013 - Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that... Comments

Pandora Shares Strategy for Introducing Video Ads

Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience... Comments

Yahoo Redesigns Sites to Make Way for More Stream Ads

Aug 28, 2013 - Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Comments

Facebook Integrates Shutterstock Images for Small Business Ads

Aug 23, 2013 - Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity... Comments

Gaming Executives Aim to Bridge the Divide Between Brands and Games

Aug 22, 2013 - Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious... Comments

Farmers Insurance Revives Preventative Tips for Short Attention Spans

Aug 21, 2013 - The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15... Comments

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