Matt Kapko

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

RECENT ARTICLES BY MATT KAPKO

Twitter Money

Losses Mount for Twitter as Usage Slows

Feb 6, 2014 - Twitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile... Comments

facebookvspinterest

Facebook Stock Soars on Mobile Ad Gains

Jan 30, 2014 - Facebook turned out a remarkable quarter in which it achieved many firsts, sending stock soaring more than 15 percent. Comments

marissamayer

Yahoo's Ad Business Struggles as Traffic Spikes

Jan 29, 2014 - Yahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Comments

silver-apple-logo-apple-picture

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

Jan 28, 2014 - Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Comments

Google AdSense Logo

Google Empowers Publishers with AdSense Direct

Jan 23, 2014 - Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Comments

jelly app logo

Brands Join the Experimental Journey on Jelly

Jan 16, 2014 - How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform... Comments

beyonce-new-album

Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?

Dec 18, 2013 - Beyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Comments

pac-baristabar-blogimg-1

Twitter Pushes Promoted Account Ads Into Timelines, Rolls Out Conversion Tracking Tool

Dec 17, 2013 - Promoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. The... Comments

FTC Logo

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

Dec 3, 2013 - The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Comments

hollister

Hollister Teases Black Friday Deals on YouTube

Nov 22, 2013 - Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. Comments

twitter-ipo-nyse

Twitter Shines Under the Glare of Frenzied IPO

Nov 8, 2013 - Twitter closes its first trading day with a value of nearly $25 billion, raising as much as $2.1 billion from its initial public offering. Comments

diehard-zombies

DieHard Zombie Spot Makes Leap From YouTube to TV

Nov 5, 2013 - A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Comments

Facebook Sign

Facebook Rides the Mobile Wave as Teen Usage Declines

Oct 31, 2013 - Mobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Comments

Apple iPad Air and iPad Mini with Retina display

Apple Ends Fiscal Year With Revenue Jump but Profit Fall

Oct 30, 2013 - Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Comments

fullscreen-logo

Fullscreen Expands YouTube Network for Brand Channel Management

Oct 29, 2013 - Fullscreen is launching a concierge channel management service for brands and media companies. Comments

linkedin-logo

LinkedIn Revamps Products, Integrates Email Workaround For iPhones

Oct 25, 2013 - LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Comments

new-ebay-logo

eBay Pins Growth to Curation, Same-Day Delivery

Oct 24, 2013 - eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification... Comments

race-the-sun

Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

Oct 18, 2013 - Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Comments

google-logo-square

Google Q3 Earnings Beat Expectations, Pushing Stock to All-Time High

Oct 18, 2013 - Google stock is at an all-time high. The company banked $2.97 billion in net income on nearly $15 billion in revenue during the last quarter. Comments

Yahoo

Yahoo Users Increase as Revenues Decline

Oct 17, 2013 - As Yahoo pursues increases in traffic and user engagement, it appears to be coming at even greater expense to its bottom line. Comments

the-mobile-playbook

Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook

Oct 11, 2013 - Google shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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