Home › Matt Kapko
Matt Kapko

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

RECENT ARTICLES BY MATT KAPKO

walmart

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

May 24, 2013 - Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and... Comments

jaguar-f-type

Jaguar Jumpstarts Multi-Channel Campaign for F-Type

May 22, 2013 - Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in... Comments

man-using-mobile

Mobile Payments Company Payvia Acquires LA-Based Mogreet

May 21, 2013 - Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees... Comments

largenewgooglelogofinalflat-a

Google's Future Focuses Around More Closely Aligned Services

May 16, 2013 - Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Comments

ge-mural

GE Celebrates Tech and Science Discovery With Wonderground App

May 15, 2013 - GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old... Comments

mobile-measurement

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

May 14, 2013 - The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52... Comments

mobile-checkout

Smartphone-Empowered Shopping Is the New Norm

May 9, 2013 - A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Comments

petershankman

How to Be a Successful Marketer Without Being a Jerk

May 7, 2013 - An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Comments

eabader-headshot

Mobile Trailblazer: Eric Bader, Mobilize

May 3, 2013 - Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Comments

facebook-homepage

Facebook Relies on Mobile for Ad Revenue Gains in Q1

May 2, 2013 - Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active... Comments

Yahoo Stream Ads

Yahoo Embeds Performance-Based Ads Into News Stream

May 2, 2013 - Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Comments

images

Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

Apr 29, 2013 - Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps... Comments

apple-logo

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive... Comments

firstrainsalesforce

FirstRain Integrates Analytics and Collaboration for Salesforce.com

Apr 24, 2013 - The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that... Comments

twittermusic

Independent Artists Embrace Twitter Music to Raise Exposure

Apr 22, 2013 - Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone... Comments

smartphone-apps

'Opportunistic' Mobile Ad Buying Surges on Apps

Apr 19, 2013 - App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange... Comments

asteroid-2012-da14s-google-doodle

Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition

Apr 19, 2013 - Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing... Comments

mobile-measurement

Mobile Ad Networks Begin Taking a Back Seat to Publishers

Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it... Comments

facebookvspinterest

Facebook Fuses Disparate Data for Deeper Targeting

Apr 12, 2013 - Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix... Comments

inmobi

InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web

Apr 12, 2013 - Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Comments

Facebook Home happy people

Marketers React to Facebook Home With Mixed Doubts and Expectations

Apr 9, 2013 - With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Comments

Next ›

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. Top 5 Most Socially Devoted Brands on Twitter [Survey]
  2. BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
  3. 4 Marketing Buzzwords That Shouldn't Scare You
  4. Data Shows 'Big Data Marketing' Is a Growing Field
  5. Google Maps Gets a Brand New Look

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • ACCOUNT EXECUTIVE
      ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
    • DIGITAL MARKETING ACCOUNT DIRECTOR
      DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy