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Matt Kapko

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at Matt at eyeonm.com.

RECENT ARTICLES BY MATT KAPKO

facebook-brand

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent... Comments

facebook-homepage

What Marketers Expect From Facebook's 'New Home on Android'

Apr 4, 2013 - Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of... Comments

facebook-homepage

Facebook Pushes Third-Party Ads Into Users' News Feeds

Mar 28, 2013 - Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Comments

Twitter logo

Twitter Serves Up New Targeting Options for Small Brands

Mar 20, 2013 - While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage... Comments

three-screens

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers... Comments

bravo-oldnavy

Old Navy Buys Into 'Brad World' on Bravo

Mar 14, 2013 - Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its... Comments

facebookvspinterest

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

Mar 11, 2013 - Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend... Comments

zuckerberg2-3-7-2013

Facebook Hopes to Remove Clutter With News Feed Redesign

Mar 7, 2013 - Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Comments

urban-airship

Urban Airship Repositions to Deliver Mobile Relationship Management for Brands

Mar 6, 2013 - Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging... Comments

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Mobile Trailblazer: Ben Beyda, Morpheus Media

Mar 5, 2013 - As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile... Comments

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Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context

Mar 4, 2013 - The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging... Comments

Mobile World Congress logo Barcelona

Mobile World Congress: Brands Extol Virtues of Mobility

Feb 28, 2013 - Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of... Comments

mobile-world-congress-2013

Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes

Feb 27, 2013 - Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customers... Comments

mozilla-firefox

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

Feb 26, 2013 - If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing... Comments

visa-mastercard

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across... Comments

telefonica-sprint

Sprint and Telefonica Form Mobile Advertising Alliance

Feb 25, 2013 - Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands... Comments

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180LA Blows Up Seasons Passed in New Adidas Spot

Feb 25, 2013 - In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow... Comments

mobile-checkout

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

meetwindows-8

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

Twitter logo

Twitter Slowly Opens the Gates With Advertising APIs

Feb 21, 2013 - Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Comments

facebookvspinterest

Facebook Casts a Wider Targeting Net With Lookalike Audiences

Feb 13, 2013 - Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Comments

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