Matt Kapko
Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at Matt at eyeonm.com.
RECENT ARTICLES BY MATT KAPKO
Apr 4, 2013 -
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent...
Apr 4, 2013 -
Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of...
Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
Mar 20, 2013 -
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage...
Mar 18, 2013 -
Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers...
Mar 14, 2013 -
Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its...
Mar 11, 2013 -
Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend...
Mar 7, 2013 -
Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users.
Mar 6, 2013 -
Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging...
Mar 5, 2013 -
As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile...
Mar 4, 2013 -
The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging...
Feb 28, 2013 -
Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of...
Feb 27, 2013 -
Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customers...
Feb 26, 2013 -
If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing...
Feb 25, 2013 -
Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across...
Feb 25, 2013 -
Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands...
Feb 25, 2013 -
In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow...
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
Feb 21, 2013 -
Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns.
Feb 13, 2013 -
Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences."