Matt Kapko | ClickZ

Marketing News & Expert Advice

RECENT ARTICLES BY MATT KAPKO

VIDEO: Live Demo With Facebook Home

Apr 8, 2013 - ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4... Comments

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent... Comments

What Marketers Expect From Facebook's 'New Home on Android'

Apr 4, 2013 - Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of... Comments

Facebook Pushes Third-Party Ads Into Users' News Feeds

Mar 28, 2013 - Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Comments

Twitter Serves Up New Targeting Options for Small Brands

Mar 20, 2013 - While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage... Comments

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers... Comments

Old Navy Buys Into 'Brad World' on Bravo

Mar 14, 2013 - Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its... Comments

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

Mar 11, 2013 - Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend... Comments

Facebook Hopes to Remove Clutter With News Feed Redesign

Mar 7, 2013 - Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Comments

Urban Airship Repositions to Deliver Mobile Relationship Management for Brands

Mar 6, 2013 - Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging... Comments

Mobile Trailblazer: Ben Beyda, Morpheus Media

Mar 5, 2013 - As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile... Comments

Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context

Mar 4, 2013 - The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging... Comments

Mobile World Congress: Brands Extol Virtues of Mobility

Feb 28, 2013 - Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of... Comments

Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes

Feb 27, 2013 - Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customers... Comments

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

Feb 26, 2013 - If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing... Comments

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across... Comments

Sprint and Telefonica Form Mobile Advertising Alliance

Feb 25, 2013 - Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands... Comments

180LA Blows Up Seasons Passed in New Adidas Spot

Feb 25, 2013 - In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow... Comments

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

Twitter Slowly Opens the Gates With Advertising APIs

Feb 21, 2013 - Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Comments

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