Marketing News & Expert Advice
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RECENT ARTICLES BY MATT KAPKO
Google's Future Focuses Around More Closely Aligned Services
May 16, 2013 - Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Comments
GE Celebrates Tech and Science Discovery With Wonderground App
May 15, 2013 - GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old... Comments
Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
May 14, 2013 - The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52... Comments
Smartphone-Empowered Shopping Is the New Norm
May 9, 2013 - A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Comments
How to Be a Successful Marketer Without Being a Jerk
May 7, 2013 - An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Comments
Mobile Trailblazer: Eric Bader, Mobilize
May 3, 2013 - Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Comments
Facebook Relies on Mobile for Ad Revenue Gains in Q1
May 2, 2013 - Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active... Comments
Yahoo Embeds Performance-Based Ads Into News Stream
May 2, 2013 - Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Comments
Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue
Apr 29, 2013 - Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps... Comments
Apple’s Growth Slows as it Sets New Product Expectations for Late 2013
Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive... Comments
FirstRain Integrates Analytics and Collaboration for Salesforce.com
Apr 24, 2013 - The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that... Comments
Independent Artists Embrace Twitter Music to Raise Exposure
Apr 22, 2013 - Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone... Comments
'Opportunistic' Mobile Ad Buying Surges on Apps
Apr 19, 2013 - App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange... Comments
Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition
Apr 19, 2013 - Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing... Comments
Mobile Ad Networks Begin Taking a Back Seat to Publishers
Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it... Comments
Facebook Fuses Disparate Data for Deeper Targeting
Apr 12, 2013 - Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix... Comments
InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web
Apr 12, 2013 - Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Comments
Marketers React to Facebook Home With Mixed Doubts and Expectations
Apr 9, 2013 - With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Comments
VIDEO: Live Demo With Facebook Home
Apr 8, 2013 - ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4... Comments
Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent... Comments
What Marketers Expect From Facebook's 'New Home on Android'
Apr 4, 2013 - Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of... Comments
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