Jim Davidson

Jim Davidson

Head of Research

Bronto Software

As an expert in email, mobile, and social strategies, Jim brings 15 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's head of research, he regularly publishes industry-focused white papers, research reports, and contributes to the Bronto Blog.



Don’t let your customers walk away from their carts

Nov 18, 2015 - E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the... Comments


Holiday shopping: what shoppers and retailers are really thinking

Oct 23, 2015 - Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive... Comments


8 Items to Get Your Holiday Season off to a Head Start

Sep 23, 2015 - The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine... Comments


3 Overlooked Holiday Planning Must-Haves

Sep 2, 2015 - Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their... Comments


When Good Shoppers Stray

Aug 31, 2015 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned... Comments


Millennials: The Shopping Cart Masters

Jun 30, 2015 - Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit... Comments


Reaching the Product Page Abandoner

Jun 2, 2015 - Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular... Comments


3 Classic Email Metrics Revisited

May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments


4 Ways to Start Delighting Your Subscribers

Apr 7, 2015 - Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Comments


4 Ways to Stop Annoying Your Subscribers

Mar 10, 2015 - Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone... Comments


8 Spring Cleaning To-Dos for E-Commerce Marketers

Feb 9, 2015 - Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready... Comments


Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to... Comments

Clock close to midnight at new year

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

Dec 16, 2014 - As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Comments


A Look at the Inbox: When Did Black Friday Really Start?

Nov 18, 2014 - Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday... Comments


3 Cyber Monday Mistakes to Avoid

Oct 21, 2014 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Comments


A Shining Start: Early Holiday Season Strategies

Sep 23, 2014 - Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with... Comments


Savvy Seniors: Engaging the 65+ Online Shopper

Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into... Comments


Get It Right: Cart Utilization Is Not Cart Abandonment

Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment... Comments


Group Therapy: Connecting Your E-Commerce and Email Service Providers

Jul 1, 2014 - It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups... Comments


Send More, Make More: All the Cool Kids Are Doing It, Right?

Jun 3, 2014 - As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances... Comments


Fun With Email Fundamentals

May 6, 2014 - If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.