Jim Davidson

Jim Davidson

Head of Research

Bronto Software

As an expert in email, mobile, and social strategies, Jim brings 15 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's head of research, he regularly publishes industry-focused white papers, research reports, and contributes to the Bronto Blog.

RECENT ARTICLES BY JIM DAVIDSON

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When Good Shoppers Stray

Aug 31, 2015 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned... Comments

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Millennials: The Shopping Cart Masters

Jun 30, 2015 - Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit... Comments

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Reaching the Product Page Abandoner

Jun 2, 2015 - Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular... Comments

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3 Classic Email Metrics Revisited

May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

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4 Ways to Start Delighting Your Subscribers

Apr 7, 2015 - Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Comments

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4 Ways to Stop Annoying Your Subscribers

Mar 10, 2015 - Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone... Comments

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8 Spring Cleaning To-Dos for E-Commerce Marketers

Feb 9, 2015 - Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready... Comments

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Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to... Comments

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Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

Dec 16, 2014 - As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Comments

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A Look at the Inbox: When Did Black Friday Really Start?

Nov 18, 2014 - Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday... Comments

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3 Cyber Monday Mistakes to Avoid

Oct 21, 2014 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Comments

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A Shining Start: Early Holiday Season Strategies

Sep 23, 2014 - Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with... Comments

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Savvy Seniors: Engaging the 65+ Online Shopper

Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into... Comments

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Get It Right: Cart Utilization Is Not Cart Abandonment

Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment... Comments

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Group Therapy: Connecting Your E-Commerce and Email Service Providers

Jul 1, 2014 - It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups... Comments

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Send More, Make More: All the Cool Kids Are Doing It, Right?

Jun 3, 2014 - As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances... Comments

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Fun With Email Fundamentals

May 6, 2014 - If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Comments

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Show Your Subscribers Some Love

Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how... Comments

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Stop Treating All Cart-Abandoners the Same Way

Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different... Comments

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How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

Jan 14, 2014 - Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional... Comments

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5 Automated Message Don'ts

Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common... Comments

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