Marketing News & Expert Advice
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As an expert in email, mobile, and social strategies, Jim Davidson brings over 13 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's manager of marketing research, he regularly publishes industry-focused white papers, research reports, and contributes to the Bronto Blog. Jim's articles frequently appear in leading retail, e-commerce, and marketing publications.
RECENT ARTICLES BY JIM DAVIDSON
Cyber Week Stunted: 2013 Compacts the Christmas Calendar
Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The... Comments
3 Ways to Avoid a Holiday Scrooge-Fest
Aug 27, 2013 - Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not... Comments
Mastering the Mid-Shopping Mobile Information Transfer
Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments
3 Ts of an Apology Email: Target, Truth, and Template
Jul 2, 2013 - No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Comments
3 Holly Jolly Holiday Planning Meetings for June
Jun 6, 2013 - While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your... Comments
Your Shopping Cart's Hidden Trap Door
May 7, 2013 - Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant... Comments
Combating 5 Signs of Digital Hoarding Behavior
Apr 9, 2013 - Five behaviors that can lead to digital hoarding and how you can overcome them. Comments
See the Trees: Revisiting the Beauty of Data Fundamentals
Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement... Comments
Email Marketing for the Overly-Connected Consumer
Feb 12, 2013 - How are marketers preparing for this multi-device consumer? Comments
5 Automated Message Don'ts
Jan 15, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common... Comments
Remailing and Segmentation Strategies for the Holidays
Dec 18, 2012 - Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Comments
It's Really Beginning to Look a Lot Like Christmas…
Nov 20, 2012 - A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Comments
5 Ways to Level the Mobile Playing Field
Oct 23, 2012 - A complex, multi-faceted mobile program is a requirement for brands this holiday season. Comments
Get an Early Start on Your Last-Minute Shoppers
Sep 25, 2012 - A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Comments
Special Characters: A Trend or Just Trendy?
Jul 31, 2012 - The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Comments
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