Jim Davidson

Jim Davidson

Manager of Marketing Research

Bronto Software

As an expert in email, mobile, and social strategies, Jim Davidson brings over 13 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's manager of marketing research, he regularly publishes industry-focused white papers, research reports, and contributes to the Bronto Blog. Jim's articles frequently appear in leading retail, e-commerce, and marketing publications.

RECENT ARTICLES BY JIM DAVIDSON

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Get It Right: Cart Utilization Is Not Cart Abandonment

Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment... Comments

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Group Therapy: Connecting Your E-Commerce and Email Service Providers

Jul 1, 2014 - It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups... Comments

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Send More, Make More: All the Cool Kids Are Doing It, Right?

Jun 3, 2014 - As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances... Comments

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Fun With Email Fundamentals

May 6, 2014 - If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Comments

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Show Your Subscribers Some Love

Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how... Comments

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Stop Treating All Cart-Abandoners the Same Way

Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different... Comments

tldr-trollcat

How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

Jan 14, 2014 - Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional... Comments

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5 Automated Message Don'ts

Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common... Comments

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New Year is the Time to Give Abandoned Cart Emails a Makeover

Dec 27, 2013 - While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder... Comments

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Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers

Dec 26, 2013 - While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent... Comments

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Myths and Realities of Responsive Design and the Mobile Inbox

Nov 19, 2013 - Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown... Comments

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Cyber Week Stunted: 2013 Compacts the Christmas Calendar

Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The... Comments

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3 Ways to Avoid a Holiday Scrooge-Fest

Aug 27, 2013 - Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not... Comments

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Mastering the Mid-Shopping Mobile Information Transfer

Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

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3 Ts of an Apology Email: Target, Truth, and Template

Jul 2, 2013 - No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Comments

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3 Holly Jolly Holiday Planning Meetings for June

Jun 6, 2013 - While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your... Comments

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Your Shopping Cart's Hidden Trap Door

May 7, 2013 - Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant... Comments

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Combating 5 Signs of Digital Hoarding Behavior

Apr 9, 2013 - Five behaviors that can lead to digital hoarding and how you can overcome them. Comments

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See the Trees: Revisiting the Beauty of Data Fundamentals

Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement... Comments

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Email Marketing for the Overly-Connected Consumer

Feb 12, 2013 - How are marketers preparing for this multi-device consumer? Comments

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Remailing and Segmentation Strategies for the Holidays

Dec 18, 2012 - Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Comments

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