Jim Davidson

Jim Davidson

Head of Research

Bronto Software

As an expert in email, mobile, and social strategies, Jim brings 15 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's head of research, he regularly publishes industry-focused white papers, research reports, and contributes to the Bronto Blog.

RECENT ARTICLES BY JIM DAVIDSON

cart-abandonment

Reaching the Product Page Abandoner

Jun 2, 2015 - Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular... Comments

metrics-that-matter

3 Classic Email Metrics Revisited

May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

happy-email-subscribers

4 Ways to Start Delighting Your Subscribers

Apr 7, 2015 - Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Comments

angry-email

4 Ways to Stop Annoying Your Subscribers

Mar 10, 2015 - Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone... Comments

cleaningservices

8 Spring Cleaning To-Dos for E-Commerce Marketers

Feb 9, 2015 - Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready... Comments

iBeacon

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

Jan 13, 2015 - In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to... Comments

Clock close to midnight at new year

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

Dec 16, 2014 - As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Comments

black-friday-sales

A Look at the Inbox: When Did Black Friday Really Start?

Nov 18, 2014 - Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday... Comments

cyber-monday-mistakes

3 Cyber Monday Mistakes to Avoid

Oct 21, 2014 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Comments

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A Shining Start: Early Holiday Season Strategies

Sep 23, 2014 - Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with... Comments

senior-ecommerce-tablet

Savvy Seniors: Engaging the 65+ Online Shopper

Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into... Comments

fathers-day-mobile-shopping

Get It Right: Cart Utilization Is Not Cart Abandonment

Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment... Comments

connected

Group Therapy: Connecting Your E-Commerce and Email Service Providers

Jul 1, 2014 - It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups... Comments

email-marketing-help-improve-sales

Send More, Make More: All the Cool Kids Are Doing It, Right?

Jun 3, 2014 - As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances... Comments

email-survey

Fun With Email Fundamentals

May 6, 2014 - If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Comments

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Show Your Subscribers Some Love

Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how... Comments

e-commerce-keyboard-cart-shopping-online

Stop Treating All Cart-Abandoners the Same Way

Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different... Comments

tldr-trollcat

How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

Jan 14, 2014 - Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional... Comments

email-bomb

5 Automated Message Don'ts

Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common... Comments

mobile-email

New Year is the Time to Give Abandoned Cart Emails a Makeover

Dec 27, 2013 - While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder... Comments

google-shopping-plas

Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers

Dec 26, 2013 - While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent... Comments

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