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Jim Davidson

Jim Davidson

Manager of Marketing Research

Bronto Software

As an expert in email, mobile, and social strategies, Jim Davidson brings over 13 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's manager of marketing research, he regularly publishes industry-focused white papers, research reports, and contributes to the Bronto Blog. Jim's articles frequently appear in leading retail, e-commerce, and marketing publications.

RECENT ARTICLES BY JIM DAVIDSON

treesforest

See the Trees: Revisiting the Beauty of Data Fundamentals

Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement... Comments

overly-connected

Email Marketing for the Overly-Connected Consumer

Feb 12, 2013 - How are marketers preparing for this multi-device consumer? Comments

email-bomb

5 Automated Message Don'ts

Jan 15, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common... Comments

holiday-email

Remailing and Segmentation Strategies for the Holidays

Dec 18, 2012 - Prepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Comments

holiday-email

It's Really Beginning to Look a Lot Like Christmas…

Nov 20, 2012 - A look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Comments

playing-field

5 Ways to Level the Mobile Playing Field

Oct 23, 2012 - A complex, multi-faceted mobile program is a requirement for brands this holiday season. Comments

nrf

Get an Early Start on Your Last-Minute Shoppers

Sep 25, 2012 - A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Comments

8 Themes for an Engaging Multi-Email Welcome Series

Aug 28, 2012 - A multi-email welcome series spreads out the introduction over time and can multiply the engagement effect. Comments

special-characters

Special Characters: A Trend or Just Trendy?

Jul 31, 2012 - The novelty may be starting to wear off, but many brands are still consistently using special characters in their email subject lines. Comments

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