RECENT ARTICLES BY JIM DAVIDSON

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A Shining Start: Early Holiday Season Strategies

Sep 23, 2014 - Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year with... Comments

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Savvy Seniors: Engaging the 65+ Online Shopper

Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into... Comments

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Get It Right: Cart Utilization Is Not Cart Abandonment

Jul 29, 2014 - Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonment... Comments

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Group Therapy: Connecting Your E-Commerce and Email Service Providers

Jul 1, 2014 - It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate groups... Comments

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Send More, Make More: All the Cool Kids Are Doing It, Right?

Jun 3, 2014 - As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances... Comments

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Fun With Email Fundamentals

May 6, 2014 - If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Comments

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Show Your Subscribers Some Love

Mar 11, 2014 - When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how... Comments

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Stop Treating All Cart-Abandoners the Same Way

Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different... Comments

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How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing

Jan 14, 2014 - Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional... Comments

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5 Automated Message Don'ts

Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common... Comments

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New Year is the Time to Give Abandoned Cart Emails a Makeover

Dec 27, 2013 - While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder... Comments

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Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers

Dec 26, 2013 - While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent... Comments

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Myths and Realities of Responsive Design and the Mobile Inbox

Nov 19, 2013 - Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown... Comments

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Cyber Week Stunted: 2013 Compacts the Christmas Calendar

Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The... Comments

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3 Ways to Avoid a Holiday Scrooge-Fest

Aug 27, 2013 - Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not... Comments

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Mastering the Mid-Shopping Mobile Information Transfer

Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

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3 Ts of an Apology Email: Target, Truth, and Template

Jul 2, 2013 - No one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Comments

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3 Holly Jolly Holiday Planning Meetings for June

Jun 6, 2013 - While it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your... Comments

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Your Shopping Cart's Hidden Trap Door

May 7, 2013 - Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasant... Comments

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Combating 5 Signs of Digital Hoarding Behavior

Apr 9, 2013 - Five behaviors that can lead to digital hoarding and how you can overcome them. Comments

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See the Trees: Revisiting the Beauty of Data Fundamentals

Mar 12, 2013 - Taking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engagement... Comments

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