Adam Singer

Adam Singer

Analytics Advocate

Google Analytics

Adam Singer is Analytics Advocate at Google, a marketing, media and PR industry speaker, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team and over the course of his career has provided online marketing strategy for B2B & B2C brands in a variety of industries including marketing technology, healthcare, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as TechCrunch, AdWeek, NY Times and more for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award-winning blog with more than 25K subscribers and frequently-referenced source of what's new in digital marketing.

Connect with Adam on Google+ or Twitter.

 

Profile

RECENT ARTICLES BY ADAM SINGER

content-marketing-dashboard

Agency Professionals: Metrics for Your Personal Success Dashboard

Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do... Comments

pr-measurement

4 Steps to Measuring What Matters Most

Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments

advanced-analytics

3 Tools to Ensure Your Analytics Implementation Is Running Smoothly

Jan 2, 2015 - These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? Comments

data-visualization

Data Visualization: Your Secret Weapon in Storytelling and Persuasion

Oct 31, 2014 - Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Comments

pr-measurement

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

Oct 3, 2014 - There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience... Comments

blogs-blogging-sm

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on... Comments

trusted-brand

Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

Jul 11, 2014 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social... Comments

analytics-shutterstock-139983946

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

Jun 13, 2014 - Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus... Comments

big-data-screen

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

May 20, 2014 - Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive... Comments

pr-measurement

3 Actionable Ways for PR Pros to Measure Better

Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable... Comments

report-shutterstock-158460491

4 Reasons to Make Analytics Education Your Top Priority in 2014

Mar 17, 2014 - A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succeed... Comments

Google Analytics

5 Useful, Creative Analytics Resources to Check Out

Feb 17, 2014 - A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small... Comments

Google Analytics Real Time Reporting

Getting Started with Real-Time Analytics

Jan 22, 2014 - This emerging area of analytics is often misunderstood, but is infinitely actionable. Comments

team

3 Questions to Ask Your New Digital Analytics Team Member

Dec 23, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments

remarketing-1-google

3 Ways to Use Analytics to Improve Your Marketing While You Sleep

Nov 27, 2013 - Columnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work... Comments

singer1

3 Macro Insights Google Tools for Every Marketer’s Toolkit

Oct 22, 2013 - Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends... Comments

image-2-tableau

Automate Dashboard Updates to Focus Your Time on Analysis

Aug 6, 2013 - If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Comments

analytics-planning

Ideas for Getting Started With Measurement Planning

Jun 10, 2013 - As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference... Comments

web-data

Using Web Analytics to Create What People Will Actually Care About

May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

mobile-research

Mobile Isn't for B2B or B2C, It's for Everyone

May 2, 2013 - Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising... Comments

multi-channel-funnels

3 Reasons to Go Beyond Last-Click Attribution

Apr 15, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...