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Adam Singer

Adam Singer

Product Marketing Manager

Google Analytics

Adam Singer is product marketing manager, Google Analytics, a marketing industry speaker, and blogger. He previously led a global digital consulting team and has provided online marketing strategy for top B2B and B2C brands in industries such as marketing, healthcare technology, consumer tech, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as PRWeek, Entrepreneur Magazine, Techdirt, and Mashable for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award winning blog read by more than 50,000 readers per month.

RECENT ARTICLES BY ADAM SINGER

image-2-tableau

Automate Dashboard Updates to Focus Your Time on Analysis

Aug 6, 2013 - If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Comments

team

3 Questions to Ask Your New Digital Analytics Team Member

Jul 15, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments

analytics-planning

Ideas for Getting Started With Measurement Planning

Jun 10, 2013 - As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference... Comments

web-data

Using Web Analytics to Create What People Will Actually Care About

May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

mobile-research

Mobile Isn't for B2B or B2C, It's for Everyone

May 2, 2013 - Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising... Comments

multi-channel-funnels

3 Reasons to Go Beyond Last-Click Attribution

Apr 15, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments

loyalty-metric

Why Loyalty Is a Killer Metric for Your Mobile App

Mar 18, 2013 - While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Comments

reviews

3 Technical Reports the Best Marketers Can't Live Without

Feb 18, 2013 - A look at a few reports that marketing professional can use to take action immediately. Comments

enterprise-image

Data-Driven Leadership Is Your Organization's Future

Nov 6, 2012 - Organizations skilled in data analysis optimize marketing and sales results like a well-oiled machine. Comments

mobile-venn

What You Should Know About Measuring Your Mobile App

Oct 1, 2012 - What exactly should you be measuring to understand the success of your application and improve results and how can you align your app measurement to... Comments

4 Ideas for Better Social Media Measurement

Aug 9, 2012 - Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Comments

6 Best Practices for Digital Marketing Agency Reporting

Jul 17, 2012 - Digital measurement for marketing and PR agencies drives relevant, engaging campaigns and successful work. Comments

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