Adam Singer

Adam Singer

Analytics Advocate

Google Analytics

Adam Singer is Analytics Advocate at Google, a marketing, media and PR industry speaker, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team and over the course of his career has provided online marketing strategy for B2B & B2C brands in a variety of industries including marketing technology, healthcare, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as TechCrunch, AdWeek, NY Times and more for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award-winning blog with more than 25K subscribers and frequently-referenced source of what's new in digital marketing.

Connect with Adam on Google+ or Twitter.

 

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RECENT ARTICLES BY ADAM SINGER

pr-measurement

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

Oct 3, 2014 - There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience... Comments

blogs-blogging-sm

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on... Comments

trusted-brand

Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

Jul 11, 2014 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social... Comments

analytics-shutterstock-139983946

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

Jun 13, 2014 - Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus... Comments

big-data-screen

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

May 20, 2014 - Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive... Comments

pr-measurement

3 Actionable Ways for PR Pros to Measure Better

Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable... Comments

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4 Reasons to Make Analytics Education Your Top Priority in 2014

Mar 17, 2014 - A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succeed... Comments

Google Analytics

5 Useful, Creative Analytics Resources to Check Out

Feb 17, 2014 - A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small... Comments

Google Analytics Real Time Reporting

Getting Started with Real-Time Analytics

Jan 22, 2014 - This emerging area of analytics is often misunderstood, but is infinitely actionable. Comments

team

3 Questions to Ask Your New Digital Analytics Team Member

Dec 23, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments

remarketing-1-google

3 Ways to Use Analytics to Improve Your Marketing While You Sleep

Nov 27, 2013 - Columnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work... Comments

singer1

3 Macro Insights Google Tools for Every Marketer’s Toolkit

Oct 22, 2013 - Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends... Comments

image-2-tableau

Automate Dashboard Updates to Focus Your Time on Analysis

Aug 6, 2013 - If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Comments

analytics-planning

Ideas for Getting Started With Measurement Planning

Jun 10, 2013 - As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference... Comments

web-data

Using Web Analytics to Create What People Will Actually Care About

May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

mobile-research

Mobile Isn't for B2B or B2C, It's for Everyone

May 2, 2013 - Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising... Comments

multi-channel-funnels

3 Reasons to Go Beyond Last-Click Attribution

Apr 15, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments

loyalty-metric

Why Loyalty Is a Killer Metric for Your Mobile App

Mar 18, 2013 - While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Comments

reviews

3 Technical Reports the Best Marketers Can't Live Without

Feb 18, 2013 - A look at a few reports that marketing professional can use to take action immediately. Comments

enterprise-image

Data-Driven Leadership Is Your Organization's Future

Nov 6, 2012 - Organizations skilled in data analysis optimize marketing and sales results like a well-oiled machine. Comments

mobile-venn

What You Should Know About Measuring Your Mobile App

Oct 1, 2012 - What exactly should you be measuring to understand the success of your application and improve results and how can you align your app measurement to... Comments

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