Adam Singer

Adam Singer

Analytics Advocate

Google Analytics

Adam Singer is Analytics Advocate at Google, a marketing, media and PR industry speaker, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team and over the course of his career has provided online marketing strategy for B2B & B2C brands in a variety of industries including marketing technology, healthcare, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as TechCrunch, AdWeek, NY Times and more for creative use of digital marketing and PR. Singer blogs at The Future Buzz - an award-winning blog with more than 25K subscribers and frequently-referenced source of what's new in digital marketing.

Connect with Adam on Google+ or Twitter.





5 tactics to help build brand loyalty and grow your subscriber list

Nov 10, 2015 - What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and... Comments


The Critical Few - Metrics, Platforms, and Words

Sep 8, 2015 - In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order... Comments


4 Tips to Get Measurement Right Upfront

Jul 13, 2015 - Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all... Comments


A Brief Intro To CLV (And Why You Should Measure It)

May 15, 2015 - Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will... Comments


Why You Should Use Analytics to Discover & Optimize Your Best Archival Content

Apr 9, 2015 - Real-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Comments


Agency Professionals: Metrics for Your Personal Success Dashboard

Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do... Comments


4 Steps to Measuring What Matters Most

Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments


3 Tools to Ensure Your Analytics Implementation Is Running Smoothly

Jan 2, 2015 - These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? Comments


Data Visualization: Your Secret Weapon in Storytelling and Persuasion

Oct 31, 2014 - Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Comments


3 Key Metrics Groups for Publishers to Measure and Questions They Answer

Oct 3, 2014 - There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience... Comments


Why Blogging Still Matters: Data, Distribution, and Ownership of Content

Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on... Comments


Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

Jul 11, 2014 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social... Comments


Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

Jun 13, 2014 - Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus... Comments


Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

May 20, 2014 - Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive... Comments


3 Actionable Ways for PR Pros to Measure Better

Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable... Comments


4 Reasons to Make Analytics Education Your Top Priority in 2014

Mar 17, 2014 - A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succeed... Comments

Google Analytics

5 Useful, Creative Analytics Resources to Check Out

Feb 17, 2014 - A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small... Comments

Google Analytics Real Time Reporting

Getting Started with Real-Time Analytics

Jan 22, 2014 - This emerging area of analytics is often misunderstood, but is infinitely actionable. Comments


3 Questions to Ask Your New Digital Analytics Team Member

Dec 23, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments


3 Ways to Use Analytics to Improve Your Marketing While You Sleep

Nov 27, 2013 - Columnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work... Comments


3 Macro Insights Google Tools for Every Marketer’s Toolkit

Oct 22, 2013 - Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends... Comments

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