Richard Roberts

Richard Roberts

Senior Vice President

BusinessOnline

Rich has over 20 years of experience in planning, building, and managing cutting-edge integrated marketing for some of the smartest companies in the world. His career balances senior agency roles and senior client-side roles. On the agency side, while at BusinessOnline and Grey Interactive he works with world-class brands including HP, NetApp, Dell, Honeywell, and Workday. On the client side, he has been a CMO or VP marketing for big online brands such as CNET and ZipRealty and for start-ups like Zing, Callwave, and SendMe Mobile. This gives him the unique ability to deeply understand his clients' needs and to ensure that the agency delivers on meeting these needs.

RECENT ARTICLES BY RICHARD ROBERTS

b2b

What B2B Buyers Need

Apr 16, 2014 - A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Comments

b2beacon-nofunnel

"Funnel" and "Lead" Aren’t Right for B2B

Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous... Comments

lift-off

Lift-Off! A New Study on Attribution and Revenue

Feb 27, 2013 - A look at the four key benefits of a closed-loop attribution system. Comments

integrated-solutions-graphic

Top 10 Reasons for Co-Optimization

Dec 7, 2012 - The whole is greater than the sum of its parts. Comments

lemonade-stand

Stop Letting Sales Get All the Credit!

Oct 10, 2012 - The key step to demonstrate the value of marketing to a sales-driven CEO. Comments

4 Steps to ‘Close the Loop’

Sep 13, 2012 - Tying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize programs... Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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