Richard Roberts

Richard Roberts

Senior Vice President

BusinessOnline

Rich has over 20 years of experience in planning, building, and managing cutting-edge integrated marketing for some of the smartest companies in the world. His career balances senior agency roles and senior client-side roles. On the agency side, while at BusinessOnline and Grey Interactive he works with world-class brands including HP, NetApp, Dell, Honeywell, and Workday. On the client side, he has been a CMO or VP marketing for big online brands such as CNET and ZipRealty and for start-ups like Zing, Callwave, and SendMe Mobile. This gives him the unique ability to deeply understand his clients' needs and to ensure that the agency delivers on meeting these needs.

RECENT ARTICLES BY RICHARD ROBERTS

b2b

What B2B Buyers Need

Apr 16, 2014 - A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Comments

b2beacon-nofunnel

"Funnel" and "Lead" Aren’t Right for B2B

Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous... Comments

lift-off

Lift-Off! A New Study on Attribution and Revenue

Feb 27, 2013 - A look at the four key benefits of a closed-loop attribution system. Comments

integrated-solutions-graphic

Top 10 Reasons for Co-Optimization

Dec 7, 2012 - The whole is greater than the sum of its parts. Comments

lemonade-stand

Stop Letting Sales Get All the Credit!

Oct 10, 2012 - The key step to demonstrate the value of marketing to a sales-driven CEO. Comments

4 Steps to ‘Close the Loop’

Sep 13, 2012 - Tying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize programs... Comments

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