What B2B Buyers Need

What B2B Buyers Need

10y Richard Roberts

What B2B Buyers Need

A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Read Mor...

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"Funnel" and "Lead" Aren’t Right for B2B

"Funnel" and "Lead" Aren’t Right for B2B

10y Richard Roberts

"Funnel" and "Lead" Aren’t Right for B2B

For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...

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Lift-Off! A New Study on Attribution and Revenue

Lift-Off! A New Study on Attribution and Revenue

11y Richard Roberts

Lift-Off! A New Study on Attribution and Revenue

A look at the four key benefits of a closed-loop attribution system. Read More...

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Top 10 Reasons for Co-Optimization

Top 10 Reasons for Co-Optimization

11y Richard Roberts

Top 10 Reasons for Co-Optimization

The whole is greater than the sum of its parts. Read More...

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Stop Letting Sales Get All the Credit!

Stop Letting Sales Get All the Credit!

11y Richard Roberts

Stop Letting Sales Get All the Credit!

The key step to demonstrate the value of marketing to a sales-driven CEO. Read More...

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4 Steps to ‘Close the Loop’

4 Steps to ‘Close the Loop’

12y Richard Roberts

4 Steps to ‘Close the Loop’

Tying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize progra...

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