Christine Doré

Christine Doré

E-Mail Marketing Manager

PETA

Christine Doré is an e-mail marketing manager at PETA in Los Angeles. As part of the Marketing Engagement team, she focuses on email strategy and optimization. Her team's innovative tactics for audience segmentation and online advocacy have been twice awarded at the national level and continue to be trailblazing strategies for the non-profit community.

RECENT ARTICLES BY CHRISTINE DORé

angry-at-email

Get Me Off This List!

May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments

audience

We Are Not All Created Equal

Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments

welcome-carpet

Welcome Stranger! Wanna Be Friends?

Mar 6, 2013 - What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing... Comments

champagne

It's a New Year! Don't Screw It Up!

Jan 9, 2013 - You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Comments

checkbox

Why Checkboxes Should Be Your BFF

Nov 14, 2012 - Don't get sucked into the notion that list growth is the absolute highest priority. Comments

cyber-bullying

OMG! How Teens Respond to Email…Srsly

Oct 18, 2012 - Are you doing everything you can to earn young peoples' attention online? Comments

Feeling Dirty?

Sep 19, 2012 - It may be time to scrub your email list and remove any inactive users. Comments

extra-extra

Breaking News: Email's Not Dead!

Aug 2, 2012 - If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...