Marketing News & Expert Advice
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Christine Doré
E-Mail Marketing Manager
PETA
Christine Doré is an e-mail marketing manager at PETA in Los Angeles. As part of the Marketing Engagement team, she focuses on email strategy and optimization. Her team's innovative tactics for audience segmentation and online advocacy have been twice awarded at the national level and continue to be trailblazing strategies for the non-profit community.
RECENT ARTICLES BY CHRISTINE DORé
We Are Not All Created Equal
Apr 3, 2013 - We need to first have a solid understanding of who our audience is and then decide how to treat them. Comments
Welcome Stranger! Wanna Be Friends?
Mar 6, 2013 - What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing... Comments
It's a New Year! Don't Screw It Up!
Jan 9, 2013 - You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Comments
Get Me Off This List!
Dec 12, 2012 - Five ways to get your unsubscribe rates to go back to normal. Comments
Why Checkboxes Should Be Your BFF
Nov 14, 2012 - Don't get sucked into the notion that list growth is the absolute highest priority. Comments
OMG! How Teens Respond to Email…Srsly
Oct 18, 2012 - Are you doing everything you can to earn young peoples' attention online? Comments
Breaking News: Email's Not Dead!
Aug 2, 2012 - If you come up with an audience segmentation strategy, you will be shocked at how much life it breathes back into your email campaigns. Comments
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