Juan Martinez

Juan Martinez

Content Strategy Manager

Outbrain

Juan Martinez is the content strategy manager at Outbrain. He is responsible for determining the overall tone and editorial direction of the company's marketing offerings. Juan is a former senior editor at Direct Marketing News, where he covered direct and digital marketing, e-commerce, and CRM. His writing has appeared in CRM Magazine, Direct Marketing News, and Publishers Weekly, as well as on Esquire.com and on ContentMarketingInstitute.com. Juan holds a Master of Fine Arts Degree in creative writing from Columbia University. He holds a BA in creative writing from Bard College.

RECENT ARTICLES BY JUAN MARTINEZ

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...