Content Strategy Manager
Juan Martinez is the content strategy manager at Outbrain. He is responsible for determining the overall tone and editorial direction of the company's marketing offerings. Juan is a former senior editor at Direct Marketing News, where he covered direct and digital marketing, e-commerce, and CRM. His writing has appeared in CRM Magazine, Direct Marketing News, and Publishers Weekly, as well as on Esquire.com and on ContentMarketingInstitute.com. Juan holds a Master of Fine Arts Degree in creative writing from Columbia University. He holds a BA in creative writing from Bard College.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014