Director of Marketing, Simply Measured
Uri Bar-Joseph is Director of Marketing at Simply Measured, a social media measurement and analytics solution, where he leads the company's demand generation efforts. Previously, Uri worked for Optify, a marketing automation software company, where he built and managed its lead generation and lead nurturing processes, and developed the company's data-driven marketing approach.
Prior to Optify, Uri served over 9 years in the Israeli Defense Forces in various positions. He specializes in marketing strategy, demand generation and B2B marketing mechanics. He has a BA in Military History, Magna Cum Laude from the Hebrew University in Jerusalem and MBA with honors from the University of Washington.