Uri Bar-Joseph

Uri Bar-Joseph

Director of Marketing, Simply Measured

Uri Bar-Joseph is Director of Marketing at Simply Measured, a social media measurement and analytics solution, where he leads the company's demand generation efforts. Previously, Uri worked for Optify, a marketing automation software company, where he built and managed its lead generation and lead nurturing processes, and developed the company's data-driven marketing approach.

Prior to Optify, Uri served over 9 years in the Israeli Defense Forces in various positions. He specializes in marketing strategy, demand generation and B2B marketing mechanics. He has a BA in Military History, Magna Cum Laude from the Hebrew University in Jerusalem and MBA with honors from the University of Washington.

Profile

RECENT ARTICLES BY URI BAR-JOSEPH

back-to-the-future-marketing-agencies

How to Build Your Search Marketing Agency for the Future

Jun 25, 2013 - As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growing... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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