Ashley Zeckman

Ashley Zeckman

Director of Marketing, Benovate

Ashley Zeckman is the Director of Marketing for Benovate, a Minneapolis based health management company. She is responsible for the digital marketing strategy for the organization which includes search engine optimization, social media, and content marketing. She also provides guidance on communications best practices and on the communications support available for each client's unique business needs and budget.

Prior to joining Benovate, Ashley was a Communications Manager for RedBrick Health. Ashley also held the position of Marketing Manager for TopRank Online Marketing, a digital marketing agency. Her areas of expertise include communications, client relations, integrated marketing, online marketing, marketing strategy, content marketing, SEO, digital PR, blogging, B2B and B2C marketing, customer segmentation, and social media strategy.

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RECENT ARTICLES BY ASHLEY ZECKMAN

cellphones

Facebook Creates New Ad Solutions in High-Growth Countries

Jul 3, 2014 - The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the... Comments

State of the American Consumer

3 Social Media Marketing Takeaways From Gallup's Study

Jun 25, 2014 - A sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Comments

facebook-video

Facebook Reducing Visibility of Auto-Posts in News Feed

May 29, 2014 - Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Comments

Travel

Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel

May 28, 2014 - AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Comments

pinterest-log-in

Pinterest Adds Business Insights to Its Arsenal

May 23, 2014 - The addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

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The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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