Denise Zaraya

Denise Zaraya

Director of Emerging Products

ValueClick Media

Denise Zaraya is the director of emerging products for ValueClick Media. Over her five-year tenure, she has successfully launched several products for the company including the Re:view Reporting Suite and Brand Optimization, helping customers to optimize campaigns in-flight based on brand lift data. Prior to joining ValueClick Media, Zaraya spent several years at DoubleClick running the $60 million agency sales team. Zaraya holds an advertising degree from Pennsylvania State University.

RECENT ARTICLES BY DENISE ZARAYA

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All Wrapped Up! The Hottest Holiday Trends

Dec 20, 2012 - A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday... Comments

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Black Friday Advertising Shows the Lift

Nov 20, 2012 - Trends that have retailers seeing green. Part five in a six-part holiday series. Comments

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Santa's Newest Little Helpers: Mobile Phones and Tablets

Nov 6, 2012 - Optimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and product... Comments

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Marketers, Ready Your Aim for Holiday 2012 Now

Oct 8, 2012 - By pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-market... Comments

Consumers Are Shopping Smarter This Holiday Season

Sep 10, 2012 - How can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spending... Comments

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5 Consumer Trends You Can't Afford to Ignore This Holiday Season

Aug 13, 2012 - What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series. Comments

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