Social Media Marketing Budgets and ROI: How to Plan for 2016

Sep 28, 2015 - Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media... Comments


How to Develop Your Own Powerful Online Brand

Aug 19, 2015 - How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate... Comments


How the Value of Social Content is Increasing

Jul 21, 2015 - When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to... Comments


3 Ways Brands are Using Social Analytics to Sell Smarter

Jun 22, 2015 - Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have... Comments


What Every Brand Marketer Needs to Know About Digital Personalization

May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across... Comments


How to Simultaneously Build and Protect Your Social Brand

Apr 27, 2015 - These three tips can help you build, while at the same time protect, your personal or corporate social brand. Comments


Keeping Up With Social Media as Your B2B Marketing Organization Grows

Apr 3, 2015 - As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Comments


How to Use Social Media to Climb the Career Ladder

Mar 2, 2015 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Comments


How to Build Organic Growth Organically in Social Media

Feb 2, 2015 - These three tips can help you build an organic community in social media through non-paid efforts. Comments


How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments


Increase Qualified Leads With These 3 Digital Marketing Tactics

Dec 8, 2014 - These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve... Comments


5 Tips to Get Your Brand Noticed Online in 2015

Nov 10, 2014 - Online branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Comments


Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers

Oct 13, 2014 - If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Comments

Social Media Sharing

Important Facets of Social Selling

Sep 26, 2014 - If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advantage... Comments


3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments


How to Use Digital Entertainment to Drive Content Engagement (Part 2)

Jul 23, 2014 - In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide... Comments


How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)

Jun 25, 2014 - With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities... Comments


The 10 Things You Should Never Do on Your Phone in Business

May 28, 2014 - Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Comments


A 5-Step Guide to Proven Content Marketing Success

Apr 30, 2014 - Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed... Comments


How to Master the Art of Social Sales and an Interview With the CEO of

Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also... Comments


The Top 3 Ways of Selling on LinkedIn in 2014

Mar 5, 2014 - How do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn... Comments

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