RECENT ARTICLES BY JASMINE SANDLER

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How to Use Digital Entertainment to Drive Content Engagement (Part 2)

Jul 23, 2014 - In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide... Comments

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How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)

Jun 25, 2014 - With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities... Comments

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The 10 Things You Should Never Do on Your Phone in Business

May 28, 2014 - Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Comments

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A 5-Step Guide to Proven Content Marketing Success

Apr 30, 2014 - Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed... Comments

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How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also... Comments

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The Top 3 Ways of Selling on LinkedIn in 2014

Mar 5, 2014 - How do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn... Comments

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Why Launching an Online Brand Takes Guts and 3 Tips for How to Do It Right

Feb 5, 2014 - Putting yourself on the Web might seem easy, but it's hard to be successful when launching any online brand. Here are three tips to help ensure your... Comments

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5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014

Jan 8, 2014 - You have immediate control over on-site optimization; it's one of the most impactful marketing strategies for a B2B or corporate site. Here are 5 ways... Comments

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Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn

Dec 13, 2013 - Fenot Tekle, corporate communications director at LinkedIn, shares tips for marketers looking to boost engagement on their LinkedIn Company Page. Comments

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How Women Business Owners Can Use LinkedIn to Market Their Transition

Nov 22, 2013 - Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use... Comments

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B2B Selling via LinkedIn Company Pages and Groups

Oct 16, 2013 - In using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Comments

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The 5 Ws of Social Media (and the H)

Aug 23, 2013 - Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Comments

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Social Media in the Boardroom

Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments

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How CEOs Should Use Personal Branding to Drive Business

Jul 24, 2013 - Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company's image in the minds of the... Comments

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How to Make Sales Relationships in LinkedIn Groups

Jun 26, 2013 - Your LinkedIn marketing experience, and utilizing it as a personal selling tool, is only as good as the quality of relationships you develop over time... Comments

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Where Are You in SoMo (Social-Mobile Marketing)?

May 31, 2013 - Learn these new techniques for integrating social and mobile. Comments

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How to Protect Your Online Reputation and Close the Deal

May 1, 2013 - How do you at the same time protect your reputation online and close the deal at the face-to-face meeting? Comments

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How to Manage the Social Media Overload

Apr 10, 2013 - Five key ways to manage your social media marketing so you can sleep at night and see social media working for you. Comments

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Inside the Social Super Brain at Men's Wearhouse

Mar 13, 2013 - An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Comments

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Not So 'Social' Media

Feb 19, 2013 - Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and... Comments

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Leveraging the Power of Mobile In and Outside the Organization

Feb 6, 2013 - Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Comments

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