Raj founded BloomReach with 10 years of enterprise and entrepreneurial experience behind him. Most recently, he was an entrepreneur-in-residence at Mohr-Davidow Ventures. Previously, he was a director of product marketing at Cisco. Prior to that, he was part of the founding team at telecom company FirstMark/LambdaNet, which grew to $80M in run-rate revenues. Raj also worked in technology investment banking at Lazard Freres. He holds a BSE in Electrical Engineering from Princeton and an MBA from Harvard Business School.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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