Kara Trivunovic

Kara Trivunovic

Vice President, Strategic Services

BlueHornet

A 12-year email marketing veteran, Kara has been actively involved in programmatic email development, execution, and strategy in a variety of senior positions on the client, agency, and provider side. Most recently, Kara was founder and principal of The Email Advisor, a respected email marketing consultancy focusing on email strategy and channel optimization. Prior to launching The Email Advisor, Kara led strategic services for the email division of Premiere Global Services, where she worked with global organizations structuring a variety of custom email education programs, conceptualizing and implementing new and innovative email programs, optimizing contact strategies, and developing staffing and budget plans.

Profile

RECENT ARTICLES BY KARA TRIVUNOVIC

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Don’t Just "Bolt on" Email

Aug 11, 2014 - Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve... Comments

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When Lifecycle Messaging Goes All Wrong

Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand... Comments

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The Lost Art of Measuring an Impression

Jun 16, 2014 - As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly... Comments

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Defining Success for Email Programs

May 19, 2014 - There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Comments

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Which Came First, Your Email Content or Your Segment?

Apr 21, 2014 - The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Comments

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3 Ways to Maximize Email Marketing Results This Year

Mar 24, 2014 - Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing... Comments

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Most Frequently Asked Email Questions

Feb 24, 2014 - Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem... Comments

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Email Program Broken? Fix It

Jan 27, 2014 - The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective... Comments

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Email Subject Lines...Say What?

Dec 29, 2013 - Six elements we should all consider about the subject lines of the messages we send. Comments

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Is Your 'Do Not Reply' Email Address Sending the Right Message?

Dec 25, 2013 - Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Comments

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Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

Dec 24, 2013 - As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more... Comments

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Email Behavior Insights: What One Says Versus What One Does

Dec 3, 2013 - What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint... Comments

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Say 'I Do' to a Holiday Email Planning Process

Sep 9, 2013 - Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Comments

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Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?

Aug 12, 2013 - What do these "fix your email" messages say to consumers and do you need to say it at all? Comments

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How the Size of Your Business Can Affect Your Social Email Program

Jul 15, 2013 - A look at the issues companies face as they grow and develop an effective integrated marketing program. Comments

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To Coupon or Not to Coupon? That Is a Great Question!

Jun 17, 2013 - Three things to consider before tossing another coupon code or discount into your email. Comments

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To Send or Not to Send an Email…That Is the Question

Feb 26, 2013 - Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. Comments

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Email Auto-Filtering - What's a Marketer to Do?

Jan 22, 2013 - Consumers are increasingly fatigued on email clutter. But there may be a solution to it. Comments

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Is Big Data the New Email Marketing Catchphrase?

Dec 25, 2012 - For email marketers, where there is big data there is relevance. Comments

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Good Morning Email Deals!

Dec 11, 2012 - Three steps for getting conversions off to an early start. Comments

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Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

Nov 13, 2012 - If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing. Comments

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