Kara Trivunovic

Kara Trivunovic

Vice President, Strategic Services

BlueHornet

A 12-year email marketing veteran, Kara has been actively involved in programmatic email development, execution, and strategy in a variety of senior positions on the client, agency, and provider side. Most recently, Kara was founder and principal of The Email Advisor, a respected email marketing consultancy focusing on email strategy and channel optimization. Prior to launching The Email Advisor, Kara led strategic services for the email division of Premiere Global Services, where she worked with global organizations structuring a variety of custom email education programs, conceptualizing and implementing new and innovative email programs, optimizing contact strategies, and developing staffing and budget plans.

Profile

RECENT ARTICLES BY KARA TRIVUNOVIC

emaillogo

Which Came First, Your Email Content or Your Segment?

Apr 21, 2014 - The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Comments

email-marketing-help-improve-sales

3 Ways to Maximize Email Marketing Results This Year

Mar 24, 2014 - Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing... Comments

the-big-question

Most Frequently Asked Email Questions

Feb 24, 2014 - Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosystem... Comments

emailcampaign

Email Program Broken? Fix It

Jan 27, 2014 - The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective... Comments

email-tricks

Email Subject Lines...Say What?

Dec 29, 2013 - Six elements we should all consider about the subject lines of the messages we send. Comments

email-tricks

Is Your 'Do Not Reply' Email Address Sending the Right Message?

Dec 25, 2013 - Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Comments

jonah-berger-headshot-lg-200x300

Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

Dec 24, 2013 - As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more... Comments

shutterstock-13158310

Email Behavior Insights: What One Says Versus What One Does

Dec 3, 2013 - What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint... Comments

holiday-email

Say 'I Do' to a Holiday Email Planning Process

Sep 9, 2013 - Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Comments

snagajob-email

Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?

Aug 12, 2013 - What do these "fix your email" messages say to consumers and do you need to say it at all? Comments

mobile-email

How the Size of Your Business Can Affect Your Social Email Program

Jul 15, 2013 - A look at the issues companies face as they grow and develop an effective integrated marketing program. Comments

couponsave

To Coupon or Not to Coupon? That Is a Great Question!

Jun 17, 2013 - Three things to consider before tossing another coupon code or discount into your email. Comments

email-tricks

To Send or Not to Send an Email…That Is the Question

Feb 26, 2013 - Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. Comments

angry-at-email

Email Auto-Filtering - What's a Marketer to Do?

Jan 22, 2013 - Consumers are increasingly fatigued on email clutter. But there may be a solution to it. Comments

data-cloud

Is Big Data the New Email Marketing Catchphrase?

Dec 25, 2012 - For email marketers, where there is big data there is relevance. Comments

alarm-clock2

Good Morning Email Deals!

Dec 11, 2012 - Three steps for getting conversions off to an early start. Comments

break-up

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

Nov 13, 2012 - If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing. Comments

on-the-road

Taking Your Email on the Road

Oct 16, 2012 - Consider the geographical component, alter the content, and analyze the behavior if you want to up the game around your mobile email strategy. Comments

Where Have All the Control Groups Gone?

Sep 4, 2012 - In an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared. Comments

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