Kara Trivunovic

Kara Trivunovic

Vice President of Marketing Services

StrongMail

A 12-year email marketing veteran, Kara has been actively involved in programmatic email development, execution, and strategy in a variety of senior positions on the client, agency, and provider side. Most recently, Kara was founder and principal of The Email Advisor, a respected email marketing consultancy focusing on email strategy and channel optimization. Prior to launching The Email Advisor, Kara led strategic services for the email division of Premiere Global Services, where she worked with global organizations structuring a variety of custom email education programs, conceptualizing and implementing new and innovative email programs, optimizing contact strategies, and developing staffing and budget plans.

RECENT ARTICLES BY KARA TRIVUNOVIC

email-tricks

Is Your 'Do Not Reply' Email Address Sending the Right Message?

Mar 19, 2013 - Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Comments

email-tricks

To Send or Not to Send an Email…That Is the Question

Feb 26, 2013 - Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. Comments

angry-at-email

Email Auto-Filtering - What's a Marketer to Do?

Jan 22, 2013 - Consumers are increasingly fatigued on email clutter. But there may be a solution to it. Comments

data-cloud

Is Big Data the New Email Marketing Catchphrase?

Dec 25, 2012 - For email marketers, where there is big data there is relevance. Comments

alarm-clock2

Good Morning Email Deals!

Dec 11, 2012 - Three steps for getting conversions off to an early start. Comments

break-up

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

Nov 13, 2012 - If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing. Comments

on-the-road

Taking Your Email on the Road

Oct 16, 2012 - Consider the geographical component, alter the content, and analyze the behavior if you want to up the game around your mobile email strategy. Comments

Where Have All the Control Groups Gone?

Sep 4, 2012 - In an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...