Mary Lisbeth D'Amico
Freelance Business Writer
ClickZ
Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.
RECENT ARTICLES BY MARY LISBETH D'AMICO
Oct 2, 2013 -
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that...
Oct 2, 2013 -
Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a...
Sep 27, 2013 -
Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds...
Sep 24, 2013 -
Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital...
Sep 24, 2013 -
Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on...
Sep 20, 2013 -
Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according...
Sep 10, 2013 -
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings...
Aug 14, 2013 -
Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot.
Aug 9, 2013 -
The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters.
Aug 5, 2013 -
Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered...
Aug 1, 2013 -
Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists.
Jul 31, 2013 -
Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow.
Jul 23, 2013 -
Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard.
Jul 22, 2013 -
News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.
Jul 17, 2013 -
Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small...
Jul 16, 2013 -
Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out...
Jul 15, 2013 -
ClickZ spoke recently with Tammy Gordon, VP, social communications and strategy at AARP, about the evolution of its social strategy.
Jun 28, 2013 -
In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series...
Jun 25, 2013 -
Technology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers.
Jun 20, 2013 -
The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them...
Jun 17, 2013 -
Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect...