Marketing News & Expert Advice

Mary Lisbeth D'Amico

Freelance Business Writer

ClickZ

Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

RECENT ARTICLES BY MARY LISBETH D'AMICO

Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image

Oct 2, 2013 - Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that... Comments

QVC Launches Social Shopping Site ToGather

Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a... Comments

Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light

Sep 27, 2013 - Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds... Comments

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

Sep 24, 2013 - Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital... Comments

Analytics Help Brands Make Small Changes That Bring Big Social Impact

Sep 24, 2013 - Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on... Comments

C3NY: SEO Not Dead, Just Evolving

Sep 20, 2013 - Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according... Comments

Groupon Acquires Last-Minute Travel App Blink

Sep 10, 2013 - Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings... Comments

Revamped Drync App Lets Users Buy Wine Within Seconds

Aug 14, 2013 - Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Comments

The #TwitterRevolution: The Pain and the Glory

Aug 9, 2013 - The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Comments

Crowdsourced Campaign Asks Beach Boys Fans to Contribute Solos

Aug 5, 2013 - Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered... Comments

Dr Pepper Reaches Out to Younger Hipper Audience

Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments

Groupon Opens Premium Channel to Mobile

Jul 31, 2013 - Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Comments

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

Jul 23, 2013 - Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Comments

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News360 Helps Brands Find Audiences for Sponsored Content

Jul 22, 2013 - News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Comments

Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers

Jul 17, 2013 - Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small... Comments

Kickbit Rewards Engaged Cellphone Users With Mobile Data

Jul 16, 2013 - Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out... Comments

AARP Savvy on Embedding Social Into Biz Objectives

Jul 15, 2013 - ClickZ spoke recently with Tammy Gordon, VP, social communications and strategy at AARP, about the evolution of its social strategy. Comments

Alamo's Family Games Campaign Targets CEO Moms

Jun 28, 2013 - In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series... Comments

Balancing Personalized Service With 'Creep Factor'

Jun 25, 2013 - Technology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers. Comments

Jell-O 'Secret Message' Campaign Plays on '50s Nostalgia

Jun 20, 2013 - The company recently launched a campaign that lets people write and share secret messages to each other online that can only be decoded by viewing them... Comments

Yahoo Launches Listing Management Tool for Small Business

Jun 17, 2013 - Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect... Comments

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