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Mary Lisbeth D'Amico

Freelance Business Writer

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Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

RECENT ARTICLES BY MARY LISBETH D'AMICO

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Marketers Eager for Facebook Hashtags

Mar 19, 2013 - Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Comments

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Harlem Shake Still Draws Some Marketers

Mar 12, 2013 - Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining... Comments

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The Coffee Bean and Tea Leaf Goes Hyper-Local

Mar 8, 2013 - California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Comments

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Traackr Relaunches Tool in Competitive Market to Reach Influencers

Mar 5, 2013 - Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping... Comments

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Investors, Marketers See Potential in Tracking Users Across Devices

Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying... Comments

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Facebook Acquires Atlas Advertising Suite From Microsoft

Feb 28, 2013 - Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates... Comments

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Google Sign-In Promises More Engagement, Data on Users

Feb 28, 2013 - Google this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect... Comments

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How the National Wildlife Federation Embraced Social

Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments

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Yahoo Google Ad Deal Good for Market, Participants Say

Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo... Comments

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Companies Get Kudos for Social Media Responsiveness

Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive... Comments

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Facebook Sees 23% Mobile Ad Jump in Q4 2012

Jan 31, 2013 - Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising... Comments

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Strider Reaches New Audience Via Mothering.com

Jan 29, 2013 - "If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance... Comments

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Google Earnings Up Despite Motorola Burden

Jan 23, 2013 - Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase... Comments

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HubSpot Integrates Vidyard for Video Impact Assessment

Jan 23, 2013 - HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns... Comments

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AT&T Promo Portrays Lit Figures in Smartphone Era

Jan 22, 2013 - A new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campaign... Comments

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ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution

Jan 17, 2013 - Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing... Comments

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Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere

Jan 14, 2013 - Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball... Comments

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Sapient Buys Analytics Firm (m)phasize

Jan 10, 2013 - Business consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum. Comments

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NASCAR Seeks to Drive Fan Engagement With Site Relaunch

Jan 4, 2013 - The National Association for Stock Car Auto Racing (NASCAR) has relaunched its website to make it far more fan-friendly and easier for sponsors to engage... Comments

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BuzzFeed Raises $19.3 Million, Launches Entertainment Vertical

Jan 3, 2013 - Hot social website BuzzFeed, which mixes user- and staff-generated links, video, and commentary with sponsored posts from advertisers, has raised $19... Comments

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ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Crazy'

Dec 19, 2012 - ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Comments

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