Marketing News & Expert Advice
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Mary Lisbeth D'Amico
Freelance Business Writer
ClickZ
Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.
RECENT ARTICLES BY MARY LISBETH D'AMICO
IWNY: Creative Alive and Kicking in Era of Native Ads
May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday... Comments
IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 - Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Comments
How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20, 2013 - With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising... Comments
New Shopping Tool Poaches Deals for Online Checkout
May 17, 2013 - PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals. Comments
Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 - Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have... Comments
Women's Health Mag Promotes Challenges via Facebook
May 14, 2013 - This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an... Comments
New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers
May 13, 2013 - A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Comments
Sharethrough Introduces Mobile Native Ad Platform
May 7, 2013 - The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site... Comments
NBA Rewards Fans Who Check Into Playoff Games via Mobile
May 3, 2013 - Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Comments
Twitter Refines and Widens Ad Platform for U.S. Users
May 1, 2013 - Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. Comments
Nike Gears Customized Shoe Campaign to Instagram Users
Apr 26, 2013 - Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its... Comments
Marketers Eager for Facebook Hashtags
Mar 19, 2013 - Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Comments
Harlem Shake Still Draws Some Marketers
Mar 12, 2013 - Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining... Comments
The Coffee Bean and Tea Leaf Goes Hyper-Local
Mar 8, 2013 - California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Comments
Traackr Relaunches Tool in Competitive Market to Reach Influencers
Mar 5, 2013 - Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping... Comments
Investors, Marketers See Potential in Tracking Users Across Devices
Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying... Comments
Facebook Acquires Atlas Advertising Suite From Microsoft
Feb 28, 2013 - Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates... Comments
Google Sign-In Promises More Engagement, Data on Users
Feb 28, 2013 - Google this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect... Comments
How the National Wildlife Federation Embraced Social
Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments
Yahoo Google Ad Deal Good for Market, Participants Say
Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo... Comments
Companies Get Kudos for Social Media Responsiveness
Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive... Comments
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