Mary Lisbeth  D'Amico

Mary Lisbeth D'Amico

Freelance Business Writer

ClickZ

Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

RECENT ARTICLES BY MARY LISBETH D'AMICO

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#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang... Comments

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Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments

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"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement... Comments

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New Time-Spent Metric Seeks to Move Marketers Away From Clicks

Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited... Comments

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Mondelez Seizes Online Trends With Launch of Prankstr, Betabox

Mar 7, 2014 - Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and... Comments

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Neuro Wants to Give Away 1 Million Bottles of 'Sleep' Drink

Feb 26, 2014 - Trendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give... Comments

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Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini

Feb 21, 2014 - Yahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separately... Comments

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Instagram Users Follow Amex's "CF Frost" on His Adventures

Feb 18, 2014 - In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Comments

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Aerva Lets Users Display Their Digital Love in Times Square

Feb 14, 2014 - People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square... Comments

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Instagram Showcases Best Brand Content to Inspire Businesses

Feb 12, 2014 - The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Comments

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IBM Launches Interactive User Experience Unit Fed by Data Insights

Feb 5, 2014 - IBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategies... Comments

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10 Defining Moments in 10 Years of Facebook

Feb 4, 2014 - Has it really been 10 years? ClickZ looks at 10 defining moments of the world's largest social network. Comments

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Nissan-Amazon Big Box Campaign Boosted by Social Media Leak

Jan 30, 2014 - Nissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit... Comments

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Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

Jan 7, 2014 - Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Comments

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Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility

Dec 18, 2013 - Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Comments

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Charity:water Turns to Outbrain to Spread the Word [Case Study]

Dec 12, 2013 - Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help... Comments

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TNT's MobCity "Adaptweetion" Further Blurs TV & Social

Dec 6, 2013 - The first screenplay to be released over Twitter is one more step towards screen convergence. Comments

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Applebee’s Tableside Tablets to Bring Interactivity to Dining

Dec 5, 2013 - Applebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an interactive... Comments

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Kohl’s J.Lo Twitter Campaign Creates Buzz Ahead of Black Friday

Nov 26, 2013 - Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate... Comments

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DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

Nov 15, 2013 - Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Comments

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Ad:techNY - Brand Advocates Deserve More TLC

Nov 8, 2013 - Companies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand... Comments

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