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Mary Lisbeth D'Amico

Mary Lisbeth D'Amico

Freelance Business Writer

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Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

RECENT ARTICLES BY MARY LISBETH D'AMICO

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How Will Yahoo's Purchase of Tumblr Affect Advertisers?

May 20, 2013 - With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising... Comments

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New Shopping Tool Poaches Deals for Online Checkout

May 17, 2013 - PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals. Comments

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Jack Link's Beef Jerky Coming to a Gas Tank Near You

May 16, 2013 - Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have... Comments

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Women's Health Mag Promotes Challenges via Facebook

May 14, 2013 - This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an... Comments

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New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers

May 13, 2013 - A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Comments

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Sharethrough Introduces Mobile Native Ad Platform

May 7, 2013 - The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site... Comments

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NBA Rewards Fans Who Check Into Playoff Games via Mobile

May 3, 2013 - Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Comments

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Twitter Refines and Widens Ad Platform for U.S. Users

May 1, 2013 - Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. Comments

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Nike Gears Customized Shoe Campaign to Instagram Users

Apr 26, 2013 - Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its... Comments

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Marketers Eager for Facebook Hashtags

Mar 19, 2013 - Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Comments

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Harlem Shake Still Draws Some Marketers

Mar 12, 2013 - Pundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining... Comments

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The Coffee Bean and Tea Leaf Goes Hyper-Local

Mar 8, 2013 - California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Comments

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Traackr Relaunches Tool in Competitive Market to Reach Influencers

Mar 5, 2013 - Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping... Comments

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Investors, Marketers See Potential in Tracking Users Across Devices

Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying... Comments

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Facebook Acquires Atlas Advertising Suite From Microsoft

Feb 28, 2013 - Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates... Comments

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Google Sign-In Promises More Engagement, Data on Users

Feb 28, 2013 - Google this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect... Comments

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How the National Wildlife Federation Embraced Social

Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments

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Yahoo Google Ad Deal Good for Market, Participants Say

Feb 7, 2013 - Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo... Comments

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Companies Get Kudos for Social Media Responsiveness

Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive... Comments

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Facebook Sees 23% Mobile Ad Jump in Q4 2012

Jan 31, 2013 - Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising... Comments

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Strider Reaches New Audience Via Mothering.com

Jan 29, 2013 - "If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance... Comments

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