Airbnb's Controversial Logo Draws Attention to Company Rebrand

Jul 22, 2014 - The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost... Comments


24 Hour Fitness Uses Social to Win New Members

Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments


Champs Sports Sees New Opportunities in "In-Moment" Marketing

May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments


Pepsi's Mobile Strategy: It's the Content, Stupid

May 20, 2014 - Bringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consumer... Comments


LG Asks Moms to Vent With #MomConfessions

May 16, 2014 - The new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Comments


3 Brands Reach New Users With Mobile Apps

May 13, 2014 - Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Comments


Mondelez's Soccer Campaign #PassestheLove to Consumers

May 6, 2014 - Just ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Comments


Oracle Outlines Vision for Marketing Cloud

May 2, 2014 - After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing... Comments

Sony's Google TV device being used with a large TV screen

Xaxis Promises to Bring Second-Screen Viewers Back to TV

May 1, 2014 - Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Comments


Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

Apr 29, 2014 - Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Comments


Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

Apr 25, 2014 - Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as helpful... Comments


#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang... Comments


Why Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments


"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement... Comments


New Time-Spent Metric Seeks to Move Marketers Away From Clicks

Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited... Comments


Mondelez Seizes Online Trends With Launch of Prankstr, Betabox

Mar 7, 2014 - Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and... Comments


Neuro Wants to Give Away 1 Million Bottles of 'Sleep' Drink

Feb 26, 2014 - Trendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give... Comments


Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini

Feb 21, 2014 - Yahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separately... Comments


Instagram Users Follow Amex's "CF Frost" on His Adventures

Feb 18, 2014 - In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Comments


Aerva Lets Users Display Their Digital Love in Times Square

Feb 14, 2014 - People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square... Comments


Instagram Showcases Best Brand Content to Inspire Businesses

Feb 12, 2014 - The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Comments

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