RECENT ARTICLES BY MARY LISBETH D'AMICO

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Airbnb's Controversial Logo Draws Attention to Company Rebrand

Jul 22, 2014 - The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost... Comments

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24 Hour Fitness Uses Social to Win New Members

Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

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Champs Sports Sees New Opportunities in "In-Moment" Marketing

May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments

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Pepsi's Mobile Strategy: It's the Content, Stupid

May 20, 2014 - Bringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consumer... Comments

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LG Asks Moms to Vent With #MomConfessions

May 16, 2014 - The new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Comments

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3 Brands Reach New Users With Mobile Apps

May 13, 2014 - Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Comments

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Mondelez's Soccer Campaign #PassestheLove to Consumers

May 6, 2014 - Just ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Comments

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Oracle Outlines Vision for Marketing Cloud

May 2, 2014 - After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing... Comments

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Xaxis Promises to Bring Second-Screen Viewers Back to TV

May 1, 2014 - Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Comments

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Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

Apr 29, 2014 - Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Comments

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Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

Apr 25, 2014 - Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as helpful... Comments

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#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang... Comments

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Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments

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"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement... Comments

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New Time-Spent Metric Seeks to Move Marketers Away From Clicks

Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited... Comments

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Mondelez Seizes Online Trends With Launch of Prankstr, Betabox

Mar 7, 2014 - Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and... Comments

neilpatrickharrisneuro

Neuro Wants to Give Away 1 Million Bottles of 'Sleep' Drink

Feb 26, 2014 - Trendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give... Comments

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Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini

Feb 21, 2014 - Yahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separately... Comments

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Instagram Users Follow Amex's "CF Frost" on His Adventures

Feb 18, 2014 - In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Comments

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Aerva Lets Users Display Their Digital Love in Times Square

Feb 14, 2014 - People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square... Comments

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Instagram Showcases Best Brand Content to Inspire Businesses

Feb 12, 2014 - The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Comments

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