Thom Craver

Thom Craver is the senior technical SEO manager at TopRank Online Marketing. He has been coding HTML since 1993 and has been involved in search marketing since 1999.

Prior to joining TopRank, Thom was a web specialist at Rochester Institute of Technology where he was in charge of all web and social presences for the Saunders College of Business and led analytics strategy efforts for the University's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf. Craver also led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.

He is a regular contributor to Search Engine Watch, ComputerLink Magazine, and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics is expected to be released by year's end.