Marketing News & Expert Advice

James Dohnert

Writer/Editor

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

RECENT ARTICLES BY JAMES DOHNERT

Marketo Files to Go Public With $75 Million IPO

Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments

VivaKi Study Highlights Best Ad Models for Tablets

Apr 4, 2013 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Comments

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

Mar 25, 2013 - Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Comments

Native Video Ads More Effective Than Pre-Roll Ads

Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

SocialGuide and Nielsen: Growing Power of Social TV

Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

Note-Taking App Google Keep Receives Official Unveiling

Mar 21, 2013 - Google's latest offering aims to compete with Evernote. Comments

IAB Officially Unveils the SafeFrame 1.0 Specification

Mar 19, 2013 - IAB's release aims to improve methods for the measurement of digital ad impression viewability. Comments

NewsCred Gains $15 Million in Series B Funding

Mar 19, 2013 - Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Comments

FirstRain Partners With Salesforce on Touch Platform

Mar 12, 2013 - FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Comments

Former OMD Exec to Lead New Consulting Division for GroupM

Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

ComScore: Over 129 Million Americans Own a Smartphone

Mar 7, 2013 - Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Comments

Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

Mar 4, 2013 - The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Comments

Sitecore Inks Deal With Procter & Gamble

Mar 1, 2013 - Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Comments

It's Time to Move TV Ad Spending Dollars to Digital

Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

57 Percent of Americans See a Mobile Ad at Least Once a Day

Feb 28, 2013 - Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Comments

1.5 Billion People Will Watch Video Online by 2016

Feb 27, 2013 - Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider... Comments

The 614 Group Adds 3 Media Executives to Its Board of Advisors

Feb 21, 2013 - Chairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice... Comments

3 Out of 10 Display Ads Are Never Seen by Consumers

Feb 15, 2013 - According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Comments

66% of Advertisers Integrate Social Ads Into Online Campaigns

Feb 13, 2013 - Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Comments

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