Marketing News & Expert Advice

James Dohnert

Writer/Editor

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments

Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign

May 17, 2013 - The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Comments

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments

Old Spice Takes Over YouTube in Viral Marketing Push

May 14, 2013 - Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Comments

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

May 13, 2013 - The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth... Comments

Study: Major Brands Cling to Instagram

May 10, 2013 - About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Comments

75% of Consumers Use Mobile for Personal Finances

May 10, 2013 - A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services... Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

May 6, 2013 - BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Comments

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

May 2, 2013 - About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Comments

70 Percent of Brand Engagement on Pinterest Is Generated by Users

May 1, 2013 - Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Comments

Oxygen Media Partners With Tumblr to Take Social TV Further

Apr 26, 2013 - Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection... Comments

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

Apr 19, 2013 - A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Comments

Twitter's New Keyword Targeting System 'Vital' Tool for Marketers

Apr 18, 2013 - Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe... Comments

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

Apr 17, 2013 - IAB reports that digital ad revenue has scored all-time highs two years running. Comments

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

Apr 11, 2013 - The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Comments

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

Online Video Has a Completion Rate of Almost 50%

Apr 9, 2013 - Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Comments

Marketo Files to Go Public With $75 Million IPO

Apr 5, 2013 - Some commentators say the move is a sign of the growing potential of the marketing automation software market. Comments

VivaKi Study Highlights Best Ad Models for Tablets

Apr 4, 2013 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Comments

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

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