BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...
View articleThe campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Read More...
View articleABC executives report that the program will help them see the overall success of their advertising efforts. Read More...
View articleOld Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...
View articleThe report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...
View articleAbout 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Read More...
View articleA recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial service...
View articleAOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Read More...
View articleBrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...
View articleAbout 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...
View articleApproximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Read More...
View articleTumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connec...
View articleA recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Read More...
View articleTwitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants belie...
View articleIAB reports that digital ad revenue has scored all-time highs two years running. Read More...
View articleThe Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...
View articleAnnual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...
View articleOnline video offers an over 47 percent completion rate, according to a recent study by Celtra. Read More...
View articleSome commentators say the move is a sign of the growing potential of the marketing automation software market. Read More...
View articleA recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Read More...
View articleIn late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Read ...
View articleGroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Read More...
View articleSaatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Read M...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleAbout 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...
View articleGoogle's latest offering aims to compete with Evernote. Read More...
View articleIAB's release aims to improve methods for the measurement of digital ad impression viewability. Read More...
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