Marketing News & Expert Advice

Adria Saracino

Head of Outreach

Adria Saracino is the head of outreach at Distilled, a creative online marketing agency. When not consulting on content strategy or leading her team of outreach warriors, you can find her writing about style on her personal fashion blog, The Emerald Closet.

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RECENT ARTICLES BY ADRIA SARACINO

What to Ask of Big Data to Inform Your Marketing Strategy

Aug 14, 2013 - With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional... Comments

How to Convince Your Boss That Your Marketing Team Has Intangible Value

Jul 16, 2013 - Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments... Comments

Is Data-Driven Marketing Compatible With Agile Marketing?

Jun 18, 2013 - It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting... Comments

Data Shows 'Big Data Marketing' Is a Growing Field

May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments

Interesting Ways Businesses Use Big Data to Improve Personalization

Apr 23, 2013 - If you listen properly, your data will tell you vital information about your customers and clients. Comments

Why Big Data Isn't the End-All for Content Marketing

Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your... Comments

How to Create a Mobile-Friendly Video Marketing Campaign

Feb 12, 2013 - When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly... Comments

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Pros and Cons of Editing Video in the Cloud

Jan 15, 2013 - If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might... Comments

What Every Manager Wishes Her Team Knew

Nov 19, 2012 - There are certain truths all managers wish their employees knew, and I'm putting them out here to give employees an edge when the next round of promotions... Comments