Senior Vice President of Analytics & Innovation
Sandro Catanzaro, a co-founder of DataXu, is a technologist and product visionary. He is the co-inventor of the real-time optimization algorithm at the core of the DataXu platform. Catanzaro earned two masters degrees from MIT - one from the Sloan School of Management, the other from the Department of Aeronautics and Astronautics. Before MIT, Catanzaro launched several successful businesses in his native South America, including one that was acquired by Unilever.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.