Senior Vice President of Analytics & Innovation
Sandro Catanzaro, a co-founder of DataXu, is a technologist and product visionary. He is the co-inventor of the real-time optimization algorithm at the core of the DataXu platform. Catanzaro earned two masters degrees from MIT - one from the Sloan School of Management, the other from the Department of Aeronautics and Astronautics. Before MIT, Catanzaro launched several successful businesses in his native South America, including one that was acquired by Unilever.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014