Consumer Products Expert
IBM Global Business Services
Dr. Trevor Davis is a consumer products expert with IBM Global Business Services. During a career spanning more than two decades, Dr. Davis has worked with a wide variety of enterprises, including companies in the consumer packaged goods, apparel, healthcare, beverage, and food sectors. In his work, he often uses sophisticated analytics to derive business insight from social media
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.