Consumer Products Expert
IBM Global Business Services
Dr. Trevor Davis is a consumer products expert with IBM Global Business Services. During a career spanning more than two decades, Dr. Davis has worked with a wide variety of enterprises, including companies in the consumer packaged goods, apparel, healthcare, beverage, and food sectors. In his work, he often uses sophisticated analytics to derive business insight from social media
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT