Consumer Products Expert
IBM Global Business Services
Dr. Trevor Davis is a consumer products expert with IBM Global Business Services. During a career spanning more than two decades, Dr. Davis has worked with a wide variety of enterprises, including companies in the consumer packaged goods, apparel, healthcare, beverage, and food sectors. In his work, he often uses sophisticated analytics to derive business insight from social media
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014